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Web Development Contract

Web Development Contract

The Garden Museum


Posted on 21 December 2016

Web Development Contract at The Garden Museum

The Garden Museum are seeking to appoint a small web development agency or freelance developer to build their brand-new website, which will integrate software for bookings, calendars, archives and mailing lists and ensure the Museum's new design-led brand remains clear and constant across platforms. The new website will provide simple yet flexible templates, which are easy for museum staff to update and add to in the future, accommodating a period of rapid change and growth once the museum reopens in April.

The Garden Museum will re-open in April 2017 after a £7.5 million re-development project, in which the interior of a medieval and Victorian church will be restored, seven new galleries will be created and an extension will be built housing a new education space, café and event space, surrounding a new garden designed by Dan Pearson.

The new Museum will attract greatly increased visitor numbers, broader audiences from outside the gardening community and will act as a national centre for the history of gardens; hosting the only UK public archive of garden design. The brand-new website is being developed to accommodate the planned increase in activity and to celebrate the ambitious plans of the new museum.

The museum is expecting around 100,000 visitors in the first year, many of whom will book thought the website- as physical visitor numbers are finite and the museum is small, they hope to maximize exposure to their unique collections online.


The museum has already appointed an agency to develop their new brand and graphic identity and they will provide the visuals for the new website- they have also appointed a freelance project manager, who has previously worked with the museum on their capital redevelopment project, to coordinate the development of the website and ensure the functionality and user experience, for both the museum’s audience and staff, are as elegant as possible. The appointed web developer will work closely with the digital project manager and the branding & graphic designers.

The timescale for the development is short, the new website must go live in March, in time for the re-opening of the Garden Museum in the April.

Website design and function

The new website will:

• Seamlessly integrate software performing a range of functions, with the Museum’s new design-led brand. The website will need to integrate software for bookings, calendars, archives and mailing lists and ensure the look remains clear and constant across platforms.

• Provide simple yet flexible templates, which a) are easy for museum staff to update and b) allow new website sections to be easily created- accommodating a period of rapid change and growth once the museum reopens in April.

The Museum has a staff of twelve and does not have a dedicated digital manager- all staff are responsible for updating the website and for digital marketing.

Functions of the new website:

• Promote both permanent and temporary exhibitions
• Take bookings and payments for: exhibition entry, events, courses and membership
• Promote education and community outreach programs; with information packs for teachers and community groups
• Make available-online the museum’s extensive archives, collections and databases, with a well-designed search function (the majority of this can happen after the opening in April)
• Host 20-30 short films and podcasts
• Promote private hire and manage bookings through the website
• Manage mailing lists and newsletters
• Create audience analytics to inform public programs, marketing and fundraising campaigns
• Keep detailed customer and financial records, from online, POS and the phone
• Integrate the blog and social media
• Include scope for accommodating future interactives (to be funded separately)

Selection Criteria

• Experience developing brand-new websites for cultural or heritage venues of a similar size, who don’t have in-house digital management
• Experience developing websites for design-led organisations
• Ability to meet the tight deadline
• Value for money
• Ability to work closely with the digital project manager, branding & graphic designers and museum staff
• London based

How to Apply

If you would like to apply for this contract please send a brief proposal outlining how you would approach the project, ensuring you address each of the selection criteria, with an indicative budget, an initial timeline and a link to relevant portfolio items.

You can find more information on The Garden Museum and the re-development on their current website

If you have any questions, please do not hesitate to email the project manager Louise Smith at

Application Deadline Friday 20th January

An informal conversation with shortlisted agencies w.b 23rd January, these can take place at the developer’s own premises- followed by formal interviews with 2-3 candidates and members of the museum and the steering committee later in the week.

A decision will be made by Monday 30th January