Posted on 2 February 2017
Digital Channel Manager - Columbia Records at Sony MusicOverview:
Working within Columbia Records, responsible for devising best in class social media strategies for artists; the setting & achieving of campaign-specific objectives & KPIs; the coordination/creation and execution of regularly updated social media plans and the preparation of reports to inform key stakeholders & strategy moving forward.
The candidate will work closely with artists, artist management, label colleagues in Marketing, PR, A&R, etc., as well as external stakeholders and key partners – Twitter, Facebook, Instagram, etc.
The ideal candidate will possess excellent verbal/written communication & copy-writing skills, have expert knowledge of social media, be highly creative and have a passion for the opportunities social media presents for artist and fan engagement.
•Devise and implement best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends
•Create innovative content strategies to maximise existing content, create content and propose original commissions
•Identify emerging content, tech and social trends and infuse artist campaigns with creative applications of new technology
•Determine and apply correct voice, content and branding for each artist, using agreed artist vision brief
•Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels
•Establish and oversee approval processes with management/artist/within the label
•Use native platform analytics and a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports that can inform key stakeholders and the wider label
•Creation and curation of best in class content for artist channels
•In depth knowledge of best practices and guidelines across all social channels
•Excellent relationship-building and communication with artists, artist management, internal & external stakeholders
•Work with International digital & marketing teams to ensure global optimization of campaigns and artist strategy
•Work closely with the Sony CRM team to deliver artist database growth and CRM strategy
•Plan & deliver campaigns effectively, setting & reaching objectives & KPIs and producing regular campaign plans/updates, reports, presentations, etc.
•Draw upon analytical skills and knowledge of insight and social listening tools to report upon and present audience & campaign performance data
•Actively contribute to and participate in artist/label planning and creative meetings
•Work with manager and external contacts at social media platforms to deliver engaging artist campaigns & ideas
Core Channels include:
•YouTube / VEVO
•Spotify, Apple Music (Connect), Soundcloud & relevant music platforms
•Artist websites & associated CMS
Additional channels to be included as required.
There is an expectation to be well versed in working with a wide range of social media platforms and to be continuously on the lookout for emerging platforms, technology and opportunities.
•Proven experience of digital/social media management & marketing – in media, entertainment, brand or similar
•Awareness & understanding of evolving technology and ability to research and discover new opportunities
•Proven experience of devising and executing audience-led social strategies based on audience insight
•Educated to degree level or similar – a degree in marketing, or journalism considered a plus
•In-depth knowledge of best practice across all social channels and emerging platforms
•Superior understanding of consumer behaviour online
•Experience of paid social a plus
•Passion for social media, online trends & technology
•Passion for copywriting
•Proactive project management & planning skills
•Strong reporting and analytics skills & ability to interpret and present data effectively
•Attention to detail
•Ability to negotiate and influence at multiple levels
•Ability to work in a fast-paced environment
How to ApplyApply online via our careers portal: