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Senior Digital Designer

Senior Digital Designer



Posted on 3 August 2017

Senior Digital Designer at Redsofa

Senior Digital Designer with fashion e-commerce.

Principal responsibilities:
- Creatively executes communication design
- Delivers highly creative designs for the online e-commerce website
- Leads and inspires a team of designers effectively whilst developing them to their full potential and delivering results for the business
- Creates a range of creative assets
- Ensures the design process works from brief to concept across mobile, web, retail and email design
- Liaises with the Digital Marketing team to create design elements across all areas of the business, ensuring they keep within the brand guidelines
- Develops, implements and drives the digital design strategy, working closely with the Digital Design Manager
- Takes responsibility for the visual appearance of the brand e.g. websites and digital marketing assets, in-store graphics, maintaining brand continuity at all times
- Owns and drives the design with UX / UI customer journey optimisation
- Champions design innovation within all communication ensuring the brand is at the forefront of Ecommerce, Fashion and Retail.
- Drives online traffic and improves customer experience
- Acts as a design resource for the company, supporting with Brand guidelines, Retails POS, Windows, Brand booklets, PR events and the brand guidelines
- Builds strong working relationships with other departments in the business including PR, retail and design
- Provides support for junior members of the team
- Is consistently aware of fashion commerce sites , seasonal campaigns designs and developments within the industry

Essential Requirements:
- Experience at a senior level, preferably in a fashion or retail environment
- Good knowledge of current digital and fashion trends
- Full understanding of typography, colour theory, layout principles, web standards, best practice and user experience
- Generating ideas within the brand guidelines
- Creative, passionate, enthusiastic and innovative nature, participating in all forms of creative discussions
- Strong organisation skills, efficiently manage multiple projects and deadlines
- Confidence to delegate tasks
- Strong attention to detail and the ability to maintain high standards and ensuring only the best work is released
- The ability to keep a cool head and meet deadlines
- Ability to work as a team and integrate with others

Technical Requirements:
- Excellent skills in Photoshop, InDesign and Illustrator
- Experience of print design
- Strong knowledge of HTML, Dreamweaver, CSS and JavaScript
- In depth knowledge of UI and UX, with work that shows innovation in this area

How to Apply