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It's Nice That

Senior Designer

Senior Designer



Posted on 4 August 2017

Senior Designer at glassybaby

As glassybaby continues our rapid growth, we’re looking for a seasoned professional who can work closely with our founder, marketing team, 3rd party vendors and the rest of our glassybaby team to communicate and amplify our presence to the world in compelling and powerful ways. We're currently seeking a Senior Designer able to design and develop a visual glassybaby aesthetic for advertising, merchandising and business development that looks consistent and builds the brand.

The Senior Designer is responsible for creating inspiring, strategic, and innovative ideas that work in a fully integrated manner, both online and offline, to tie to seasonal campaigns, special promotions and the regular, ongoing needs for products and sales. The Senior Designer will regularly design and develop business development materials to support the glassybaby:
- Digital marketing: support creation of materials and campaign elements for pay per click, display, email, social and blogs that are “brand right” and effective in a fast moving environment
- Retail stores: develop materials that will introduce & showcase the history of glassybaby, how glassybaby are made, our giving message and seasonal merchandising for point of purchase, in store marketing and other needs as required
- Partner marketing: create business development materials that enable glassybaby to continue to find and leverage the strength of nonprofit partners that tie to our mission
- Road shows: develop merchandising materials to showcase & introduce glassybaby to new customers throughout the country.
- Local marketing: provide the creative for local marketing toolkit(s) that will enable our retail store employees to drive traffic to their specific locations
- Corporate sales: create business development materials that will enable glassybaby to increase corporate sales (sales sheet/brochure, etc)
- Hot shop events: create business development materials that will enable glassybaby to rent and market our hot shop locations for parties & corporate events

What else?
- Work with vp of marketing and the marketing team to develop design solutions across all glassybaby sales and business development channels
- Be a brand ambassador; promote and develop brand guidelines and materials that will enable glassybaby to have a consistent voice and look-and-feel
- Work with copywriters, designers and strategists to come up with innovative creative solutions that can be achieved within budget
- Show an understanding and relevance to the target market in all creative executions
- Be able to effectively visualize and create concepts into the end product, giving direction on photography style, imagery, typography, iconography, and navigation optimized for web
- Provide direction to photographers and attend all photo shoots to ensure images meet the brief and creative needs
- Responsible for seeing the idea through the creative process to final sign off; develop and present concepts for approval
- Train and direct the rest of the marketing team who sometimes prepare layouts for online, mobile, and offline purposes
- Create recruiting materials to help glassybaby hire top notch talent (business cards, stationery, powerpoint, poster, postcards, etc)

Here's what you'll bring to the table:
- At least 10 years working as a designer with deep expertise in online and web creative execution and best practices in consumer marketing
- Knowledge and thirst to investigate, innovate, and develop trends in creative with an emphasis on website, social, merchandising and advertising
- Strong retail, fashion & handcrafted product design portfolio (please link to portfolio with application)
- Web design experience, including demonstrated experience with HTML
- Strong skills in (adobe suite) photoshop, illustrator, indesign, MS applications including powerpoint and word.
- Proven success in creating and managing brand identity
- Excellent visual storyteller with a careful attention to detail
- Be able to be collaborative with a broad team of individuals and work well others to provide your creative input and direction
- Highly organized and able to multi-task and meet deadlines; can prioritize and work under pressure
- Demonstrated problem solving skills, strategic thinker
- Proven track record demonstrating excellent verbal and written communication skills

How to Apply

Apply for senior designer, glassybaby marketing using the link below: