Posted on 6 October 2017
Client Services Account Director at ShootMediaOver the last few years we’ve grown into a unique organisation offering video-led content marketing and single-commission films which integrate with and enhance our clients’ existing marketing activities.
Our focus is on producing authentic, relevant content, which is trusted by audiences and always has our storytelling and filmmaking heritage at its core.
We have the privilege of working with some of the most influential brands and agencies in the world. Our films have won international accolades, ranging from Cannes Lions, LIA, and British Arrows awards, to recognition from the British Film Institute (BFI), who have chosen to intern several of our productions in the National Archive as examples of culturally relevant online content.
The Account Director reports into the Partnership Director (Head of Sales) and MD. The mission of the Account Director is to proactively develop existing accounts through a thorough and flexible understanding of ShootMedia’s services and skills, demonstrating how these support brand’s communications and marketing.
The company is set to continue its strong growth, and sales targets reflect this. The Account Director will be part of the team who is responsible for driving revenue from growing accounts and converting leads brought in by the new business team.
The AD will both nurture existing clients (through client development plans) as well as being fundamental in helping to convert new leads from other members of the team.
The AD’s mission is to appropriately extend the client’s usage of authentic, creative and versatile film content across their customer journeys and communication plans. The person in this role is responsible for ensuring that content is providing value to clients by making a measurable impact on their business. Creative approaches should capitalise on real stories and ensure the film’s creative opportunities are always exploited to the full.
It’s essential that the AD instills confidence from clients through a thorough and demonstrable knowledge of content, and can understand how and when to proactively make editorial and content recommendations.
Internally, the AD is responsible for overseeing the SAMs / AMs / AEs (a growing team) as they deliver projects for which the AD is ultimately accountable for. The AD should ensure their work is on track, up to quality and they are capitalising on opportunities that arise.
- Strong understanding of impact of film content in marketing
- Editorially sensitive
- Strategic understanding
- Driven to seek opportunities for themselves and the business
- Ability to interrogate briefs
- Good judgement / decision making
- Thrives on freedom and creates opportunities
- Willingly contributes to improve and shape their workplace