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The New York Times Limited

Senior Designer, Marketing

Job Added: 05 February 2020
Applications Close: 21 March 2020
Level: Mid-Weight
Contract: Part Time
Based: London
Salary: Undisclosed
Website: nytimes.com
Twitter: @nytimes

Four days a week, fixed-term contract.

The New York Times is respected for its standard of journalistic excellence, its reach and its influence for over a century and a half. The mission of the marketing team is to help The New York Times grow and expand its readership into many global markets, while furthering its reputation as a world-class consumer brand. Our international marketing work aims to differentiate our value within the industry, to resonate with international audiences, to increase our relevance and to clearly demonstrate our worth to global readers.

The Senior Designer, Marketing, is a versatile designer who can create visually compelling solutions that satisfy the demands of both our users and our journalism. Working across our international print, events and B2B businesses, the ideal candidate aspires to drive creative excellence, working collaboratively alongside art directors in New York, and the in-house marketing team in London, which includes a design intern, copywriter and marketing project managers. This is a role for someone with an optimistic and proactive attitude, who has a strong interest in the cultural zeitgeist and a passion for journalism and the mission of The New York Times.

The Senior Designer, Marketing, reports to the Managing Director, Digital Design in New York.

Key responsibilities:

  • Design and deliver compelling creative campaigns and assets that adhere to New York Times standards and guidelines;

  • Develop and work with templates and toolkits that ensure a consistent look and feel across all our branded marketing materials;

  • Regularly review work with senior creative colleagues in New York to get feedback on direction, and to ensure the work is aligned with latest campaigns and style;

  • Manage and guide the development of the design intern’s skills and knowledge so they are able to support you and deliver assets to NYT standards;

  • Build knowledge and understanding of New York Times’s marketing style guides so you are able to apply the rules and the principles judiciously, and liaise with NY colleagues where necessary to ensure up-to-date assets and files are available and accessible across the business;

  • Work with the marketing and project management team to ensure briefs are clear and provide the creative team with sufficient and relevant information to do their work effectively;

  • Collaborate with the copywriter on relevant projects and requests so that marketing materials are efficiently developed and produced;

  • Plan and manage the flow of design work to ensure campaigns and assets are delivered in a timely way;

  • Ensure effective project management processes are adhered to by your creative colleagues.

Key skills and experience required:

  • Educated to degree level or equivalent.

  • Significant experience in a similar role, in house experience beneficial.

  • Proficient in the formal elements of design, including typography, layout, balance, hierarchy, proportion, emphasis and unity.

  • Solid knowledge of the requirements of the creative process, including typical timing and resources needed to produce efficient, quality work on time, and to specification. Efficient in time planning and managing creative projects to deadline.

  • Fluent with software used in the design process (InDesign, Illustrator, Photoshop, Sketch and Figma), and able to intelligently organize files for design iteration and web and print production. Working knowledge of Motion Graphics is a plus.

  • Ability to work individually or collaboratively as required, to ensure design output exceeds expectations in a timely manner.

  • Strong communication and presentation skills, with the ability to confidently articulate and present work to the business.

  • Able to translate brand strategy and identity into compelling creative concepts.

  • Has a solid understanding of the marketing function and the international mission.

  • Experience in managing and directing design colleagues to ensure the effective delivery of creative solutions and assets.

  • Accountable for successful conception and execution of visual creative direction on assigned consumer and trade projects to successfully push the New York Times brand forward.

  • Regularly reviews creative work with the group’s senior creative staff to get feedback on direction, and to ensure the work is aligned with other activities in the group.

  • Reinforces creative standards.

  • Successfully balances the need for creative excellence with getting work done on time.

  • Has knowledge of The New York Times’s history and culture, and the ability to illustrate both as necessary in communications and interactions.

  • Has knowledge and understanding of The New York Times’s style guide and the Marketing Style Guide, and the ability to apply the rules and the principles judiciously.

  • Can work individually or collaboratively as required, to ensure design output exceeds expectations in a timely manner.