Digital Brand Builder

Job Added: 12 June 2020
Applications Close: 12 July 2020
Level: Junior, Entry Level
Contract: Full Time
Based: London
Salary: Undisclosed
Twitter: @freestardrinks

Freestar is hiring its first employee! Join us and help shape this new and exploding category. Being our first hire you will have a direct hand in building and defining our brand from scratch. You will be an intrinsic part of the culture of Freestar and grow as rapidly as the business does. Jump in and hold on tight!

We’re looking for a digital brand builder to help us grow the brand across our online channels. The role will be working directly with the three founders to help:

  • build a digital plan and then execute it.
  • create a category leading online consumer experience.
  • deliver engaging and high performing content to our online community.

The ideal candidate is a hard working digital marketing all-rounder who will enjoy and thrive in the environment of an early stage start-up and enjoy being in the thick of it.


Social Media

  • Working with the founders to develop our brand strategy into a consistent and engaging organic content plan on Facebook + Instagram.
  • Working with our performance marketing agency to help them deliver engaging and high performing creative for paid social campaigns.
  • Managing and engaging with our social communities of consumers and influencers.
  • Starting and building our presence on Tik Tok through creative and engaging campaigns and content.
  • Improving and building our presence on Twitter.


  • Working with our website developer to improve overall consumer experience. In September we will re-do our entire website from scratch and you will be helping manage this project.
  • Working with our website developer to keep the content on our site fresh and up to date.
  • Improving our salvaged abandoned checkouts through engaging content in abandoned checkout emails.
  • Blog – working with our copywriter to deliver an engaging and relevant blog every two weeks.

Email Marketing

  • Fostering our community of customers through engaging and relevant newsletters.
  • Supporting sales
  • Working with our on and off trade partners and wholesalers to deliver relevant Freestar content, digital ads and digital assets to help them sell Freestar.
  • Creating and delivering fresh Freestar content for Amazon, Ocado, Farmdrop and other online retailers.


  • Creative and strategic thinker.
  • Ability to manage a budget.
  • Ability to brief and manage multiple creative agencies.
  • Native across social media
  • A basic understanding of creative tools such as Photoshop, InDesign and Illustrator would be a huge plus. - Hard worker, happy to get their hands dirty with whatever challenges a start-up may throw at them.


2+ years working in digital marketing or having recently finished a digital marketing degree. Some direct experience in social media marketing.

Salary - Competitive, dependent on experience Freestar employee option pool

Bonus - Discretionary, performance related + business performance related.

Based in London

Reporting to Co founder Felix

Start date ASAP

How to apply

Send an email/video/message to [email protected] or whatsapp 07771556568 with your CV and a brief explanation of why you’d be perfect for Freestars first hire.