Marketing Copywriter

Based: London
Level: Junior
Salary: Undisclosed
Contract: Full Time
Applications Close: 12 May 2018
Twitter: @papieruk
Job Listing Added: 13 April 2018

Founded in May 2015, Papier is a fast-growing, Soho-based start-up, which has raised £3.5 million since launch and is changing the face of online personalisation. Papier offers a sophisticated user experience and delivers beautifully designed products, on-demand and all over the world, from personalised greeting cards to wedding invitations and stationery.

Papier is looking for a talented wordsmith to enrich Papier’s website and marketing communications with compelling copy that will inspire and delight customers at the various touchpoints with the brand - from Instagram ads to customer retention emails.

The position will report into the Marketing Director and will work closely with the Content Editor.


Create effective copy that reflects Papier’s tone of voice and engages relevant audiences across multiple channels and platforms

Write and update copy across the English language websites and App – including but not limited to homepages, landing pages, product types, promotional banners, designer profiles and static information pages

Collaborate with SEO Manager to ensure all on-site content is optimised and coordinates with wider SEO strategy

Work with Performance Marketing and Creative teams to create effective online ads – write engaging and consistent copy for paid search ads (Google & Bing), paid social ads (Facebook, Instagram, Pinterest & Snapchat) and display ads

Work with Head of CRM to ensure communications to customers (primarily email and push notifications) are relevant, on-brand and engaging – from subject lines through to CTAs

Through regular A/B testing, regularly refine and iterate the quality of messaging by reviewing engagement rates to help drive performance forwards (both on-site and in marketing communications)

Create a process for managing the copywriting schedule and ensure translations can be achieved in a timely manner for foreign language sites

Support the Content Editor on brand copywriting, which may include additional writing for The Fold (blog), offline advertising and/or brand materials

Present creative messaging ideas on a regular basis and handle ad hoc copy requests as and when needed


2 – 3 year’s copywriting experience, preferably in an ecommerce/retail business and customer retention and acquisition copywriting

A great communicator who is highly creative and has excellent writing and communication skills

Ability to effectively respond to briefs and collaborate with marketing and creative teams

Detail-oriented, a multi-tasker, able to work to tight deadlines, self-motivated and highly organised

Bachelor’s Degree level

A love of stationery is a must!

How to Apply

Please send your CV and a cover letter to [email protected] as well as any supporting documents, such as a portfolio or links to previous work.