London Symphony Orchestra

Graphic and Digital Designer

Based: London
Level: Mid-Weight
Salary: £24,650
Contract: Full Time
Applications Close: 18 May 2018
Twitter: @londonsymphony
Job Listing Added: 26 April 2018

London Symphony Orchestra
Graphic and Digital Designer


Reporting to
Senior Marketing Manager, Brand and Communications
within the Marketing and Communications team

London Symphony Orchestra

As Resident Orchestra of the Barbican Centre, the LSO presents some 70 concerts there each year, performing the highest quality music from the core symphonic repertoire, as well as music by living or lesser-known composers. Other concert engagements in the UK provide additional opportunities for the Orchestra to be heard nationally whilst the Orchestra’s major international touring programme brings the LSO to a global audience, particularly through annual residencies in New York and Paris and regular visits to Japan, China, the United States and Europe.

The LSO’s activities also include an inspirational and pioneering education and community programme, LSO Discovery, and an award-winning record label, LSO Live, which enables the Orchestra’s music to be heard by a global audience through digital recordings. LSO St Luke’s, the UBS and LSO music education centre, adds a unique dimension to the work of the Orchestra, being the home of LSO Discovery, LSO rehearsals, and a substantial public concert programme, with many performances broadcast by the BBC.

The objective of LSO Marketing and Communications is to maximise revenue, expand and diversify the audience for the London Symphony Orchestra, and develop the LSO brand, of which LSO St Luke’s, LSO Discovery, LSO Live and Digital play an important part in reaching new people.

Role Objective

The LSO is looking for a confident, articulate and intelligent designer with an equal eye for detail as well as creative flair to join our Marketing and Communications team. As well as being an excellent typographer, you will have an interest in up-to-date design trends, and communicating successful cultural identities.

You will be working across the LSO’s visual communications – everything from the regular schedule of printed guides, brochures and advertising, to online visuals, animated plasma screens, digital presentations and more. You will be expected to take a new brief all the way through from concept to delivery, whilst maintaining a busy schedule of ongoing deadlines. As someone who is used to working with brands, you will use the LSO visual identity in your design and understand the importance and significance of what branding (and adhering to it) means to the Orchestra.

The LSO has entered an exciting time with Sir Simon Rattle as its Music Director and with a potential new Centre for Music planned to become the LSO’s home. Help us communicate our story to our audiences and stakeholders.

Role Overview

The design responsibilities of this role span the whole organisation.

Classical concerts form the core of our work and drive a busy marketing schedule, all backed up by a season (year-long) look and feel and subsidiary materials. You will be working on termly concert guides, adverts, tube poster campaigns, photography, postcards, flyers, website imagery, animated plasma screens, film and video content.

The LSO has its own venue – LSO St Luke’s – on Old Street that seats 400 people, hosts LSO concerts, education and community events and a regular set of hire clients. You will work on venue events guides, advertising for concerts, posters and associated commercial visual materials.

You will work with our Development (fundraising) team to produce materials to send to the LSO’s patrons and corporate partners, and attract new ones too. LSO Discovery, the education and community team, puts on over a thousand events a year, with a range of publicity aimed at diverse audiences of all ages which you will design. LSO Live, the Orchestra’s own recording label, releases six recordings a season – you will be designing covers in conjunction with them.

You will also work closely with the LSO’s branding agency Superunion on large-scale cross company projects, like our annual event in Trafalgar Square (BMW Classics). The LSO also produces a bi-annual magazine called Living Music which you will design. It is sent to a core group of opinion formers and stakeholders.


Design duties (print)

Manage the design and production of a collection of regular marketing print projects alongside the Marketing & Audience Development Manager, including: events guides, LSO St Luke’s guides, concert programme covers and feature ‘house’ pages, postcards and flyers, Living Music magazine; plus a regular schedule of print advertising, tube advertising and others.

Manage the design and production of a collection of print for other departments alongside the Marketing & Audience Development Manager including (but not limited to): LSO Discovery on-screen presentations for family concerts, special programmes and story-telling guides, invitations for Development fundraising activities, programmes for fundraising and VIP events, LSO Live recordings cover and booklet artwork, and advertising for LSO Live and its partner labels.

Manage the design and production of collateral for any special projects, such as BMW Classics.

Any other design and print collateral as determined by the Senior Marketing Manager, Brand and Communications.

Design duties (digital)

Assist the Senior Marketing Manager, Digital Communications with imagery manipulation for the LSO website,
social media and email marketing.

Create simple animated graphics for web advertising in HTML5.

Design and create inventive animated slides for use on the Barbican Centre digital foyer display screens, and similar screens at LSO St Luke’s.

Work alongside the filming team, assisting them in aspects of filming, and with on-screen branding and presentation.


Provide illustrations, particularly for special concerts or projects, and infographics for use in marketing and communications materials, and come up with creative concepts that could better enable the use of infographics.


Work with the senior marketers on the scheduling and organisation of photoshoots with conductors, artists and
LSO members; plus concerts, events and workshops. Direct photoshoots if required.

Keep track of recent photography, in particular core photography around season concert campaigns, and archive
as necessary.

Provide Photoshop support where necessary to other members of the team and work on junior level retouching
as required.


Assist senior members of the team in being brand guardian for the LSO’s visual identity and branding, advise
colleagues on its application and use, monitor the use of the brand across the company’s collateral and embrace
the brand’s personality.

Update and provide templates for basic print (such as ‘freesheet’ programmes) for use across LSO Discovery and elsewhere.

Creative and audience development

Keep informed of any audience research, along with the rest of the marketing team, that may have an impact on design.

Drive new creative ideas, especially for new or developing projects or campaigns.


Take an active role in the Marketing and Communications team and the whole outlook of the department’s work.
Be part of the concert guest ticket desk rota with the rest of the team.

Carry out any other duties that may be reasonably required.


Education and design skills

Educated to degree level
Experience of working with established brands, ideally within a cultural context
Significant experience of working as a designer, producing exceptionally high-quality print, publications and digital visuals
Advanced typographic skills
Exceptional attention to detail
Project management skills and the ability to manage multiple deadlines
Extensive knowledge of print processes, and associated technical issues
Experience of print buying
Experience in producing animated visual content

Personal skills

Instinctive and intuitive creative flair
Ability to work collaboratively and creatively as part of a large team
Understanding of bringing editorial to life
A keen interest in current design trends
An interest or knowledge in classical and live music

Technological skills

Advanced knowledge across the Adobe Creative Suite application portfolio, with a particularly detailed knowledge
of InDesign, Illustrator and Photoshop.
Good working knowledge of Microsoft Office, using Excel to keep track of budgets and schedules, PowerPoint or Keynote to assist visual aspects of presentations, and Outlook for diary management and internal communication.


Experience of using Adobe Premier and After Effects
Experience of film editing and using associated software such as Final Cut Pro
Experience of working on web-based projects and a general understanding of HTML5, CSS, ActionScript and Flash
Experience of commissioning and working with photographers
Experience of working in the arts and culture sector

Salary Range: From £24,650 per annum, according to experience.
Normal working hours: 37.5 hours per week, 9.30am to 6pm, Monday to Friday, with additional hours as required for which overtime is not paid. Candidates must also be flexible and able to start work at earlier times when required, as well as managing design projects on evenings and possibly weekends.
Probationary Period: Six months
Notice Period: Two months

Other Benefits

25 days annual leave plus bank holidays.
Interest-free loan for a season travel ticket.
Subsidised catering facilities provided by the Barbican Centre.
Membership of company pension scheme as follows:
– 2% employer contributions and 2.4% employee contributions in the first year of employment.
– 5% employer contributions and a discretionary employee contribution after one year’s employment.
Non-contributory private healthcare scheme. *
Company income protection insurance. *
Childcare vouchers.
Cycle to work scheme.
Tickets to London Symphony Orchestra and LSO St Luke’s concerts.
* after completion of one year’s employment
The LSO’s offices are based at the Barbican Centre, London
The LSO is an Equal Opportunities employer.

How to Apply

If you would like to apply for this role:
1. Complete an application form and equal opportunities form online by following the link provided
2. Submit a 2-page A3 size PDF showing your best work that is applicable to this role to [email protected] Please note that CVs and links to portfolios will not be accepted. If you have any questions about this role, please contact:
Edward Appleyard – Senior Marketing Manager, Brand & Communications
/>[email protected] | 020 7588 1116 The closing date for applications is on Friday 18 May 2018 at 10am. First interviews will be held week on Wednesday 23 May 2018 at the Barbican, London. If you do not live or work in Greater London, the LSO will reimburse reasonable travel expenses incurred in attending interviews. In exceptional circumstances, initial interviews may be conducted by telephone or Skype. If you are invited for an interview and expect to claim travel expenses, please mention this when your interview is being arranged. Please note that a request to claim travel expenses will not affect decisions about whether or not to invite you to an interview.