The Standard, London

Director, Marketing

Based: London
Level: Director
Salary: Undisclosed
Contract: Full Time
Applications Close: 29 August 2018
Job Listing Added: 31 July 2018

Summary of Position:


Responsible for management of The Standard, London’s Marketing Department; Developing and promoting online and offline programs; identifying the right communication vehicles to maximize its reach to the right audience who appreciate the brand’s culture with maximum engagement. The role will collaborate closely with the hotel’s Managing Director, the Culture Director, and Corporate VP, Marketing to complement and carry forward The Standard brand story in the most meaningful manner that is relevant to its local community. The position is responsible to market both the rooms and food & beverage operations. A critical aspect for the role will be to lead all marketing and communication to ensure an incredible opening of The Standard, London in Fall of 2018 by introducing The Standard brand to the London market and throughout Europe.


Duties:


1. PARTNERSHIPS/PROGRAMMING
• Discover new & nurture existing relationships with local partners that bring both
culturally relevant and brand-aligned events and activations to the property that
introduce the brand to new guests and create press value
• Have a strong understanding and influence within the social and cultural scene in
London and beyond. Act as a cultural ambassador for the property to continue to create activations and partnerships that make The Standard a cultural hub and leader within the industry
• Oversee the local execution of large scale brand collaborations
• Manage communication, promotion, and invite lists for key programming events
• Support F&B department with programming events and execution
• Field and analyze new events and partnership requests for initial review


2. SOCIAL MEDIA/WEBSITE MAINTENANCE
• Manage digital media presence and content for property: company website, third party sites
• Oversee all social media initiatives for the property including Facebook and Twitter
• Manage Facebook ad campaigns with Brand - Director of Social Media + Digital Content
• Regularly update all Events + Specials on the hotel website


3. PROMOTIONS/EMAIL MARKETING
• Work with Sales and Revenue departments in order to create packages, promotions and
design communications in order to ensure hotel meets revenue and reaches new
audiences
• Ability to analyze KPI to discover best practices and shift efforts accordingly
• Manage all promotional packages/campaigns including requesting creative, drafting the communication plan and recap analysis
• Work with the Brand/Sales Director to manage all digital marketing efforts, including PPC and other digital marketing ads


4. PR/PHOTOSHOOT
• Oversee all hotel Media/PR requests
• Work directly with PR companies to ensure all daily property initiatives in terms of hotel
and F&B operations are communicated in a timely manner
• Oversee all photo and film shoot requests and work with PR for approval and execution
with the hotel. Work directly with the property to effectively execute the shoot and all
its needs
• Scheduling and maintaining photography for property events and updated stock
photography


5. GENERAL/COLLATERAL/ADMINISTRATIVE
• Oversee and be accountable for on-property programming, marketing and photo budgets
• Work with corporate office to ensure inclusion of all major hotel activities on Standard Culture and Instagram channels. Communicate and educate all corporate office initiatives to the property
• Generate comprehensive recaps for key initiatives
• Oversee and establish all trade/barter agreements for the hotel
• Oversee all hotel communication (flyers, signs, eblast etc.) – work in parallel with the in
house design team, respective department and the corporate office


SPECIFIC REQUIREMENTS
• At least 7 years of experience in similar position
• Managerial and supervisory skills
• Work well under pressure, attention to detail, speed and accuracy
• Maintain confidentiality of client/guest information and pertinent hotel data
• Must possess excellent communication and organizational skills
• General understanding of the PR/Media landscape
• Strong local connection within London cultural industries (music, art, film, fashion, etc.)

How to Apply

Please send resume and cover letter to [email protected]