FitFlop

Copy Lead

Based: London
Level: Senior
Salary: Undisclosed
Contract: Full Time
Applications Close: 30 August 2018
Website: fitflop.com
Job Listing Added: 01 August 2018

The Role:


This is an exciting opportunity for an experienced Copywriter, passionate about brand tone of voice, to lead the creation of all copy for FitFlop across online and offline channels. Working collaboratively with the Design team, this role will convey the brand’s identity through effective and clever messaging across all marketing mediums, from advertising to retail communications, product naming and descriptions to technology messaging, as well as social media and editorial content.


A truly international brand, present in over 60 countries, this role will literally set the messaging tone of voice for the brand globally, and the associated challenge of “transcreation” and translation.


The Benefits:


We’re all about giving our people the tools to be the best they can be. Because when we’re at our best (happy and healthy) together we have the power to do something amazing and really deliver. Our benefits include private health or dental insurance, pension contribution, 25 days holiday, free pairs & product discounts, FitFlop Feel-Good programme (including everything from mindfulness to financial wellbeing) and a full blended learning and development calendar.


We also actively encourage Smarter Working (this is our version of Flexible working). We know everyone works differently and we embrace this – we focus on outputs (not hours!) and believe that flexibility drives engagement. Engagement links directly to performance and we need to be at our peak to be able to achieve our business goals!


The Responsibilities:


• Write and oversee the production of compelling, globally relevant copy across FitFlop branded channels (FitFlop.com, Social) that conveys the brand DNA of Fashion + Biomechanics + Comfort in an engaging and action-inducing way
• Work collaboratively with the Design team in the creation of through the line campaign and supporting seasonal assets, adapted to each stage of the consumer journey
• Create clear platform and audience ready copy to complement assets and communicate brand (including knowledge of writing for SEO)
• Implement relevant processes to uphold high standards of writing and editing – ensuring consistency of language and accuracy of grammar across all key markets
• Work closely with relevant stakeholders globally to ensure all copy is on brand, technically accurate and legally approved, ensuring the approval process is managed in the most efficient way
• Ensure the timely delivery of all copy projects within a defined critical path, with the ability to manage and mitigate risk
• Oversee all copy projects, including the workload of freelance copywriters
• Manage the facilitation of translations with an external translation agency
• Maintain external focus to ensure the ongoing differentiation and relevance of the brand, including the monitoring of competitive copy activity and the articulation of current fashion & social trends
• Work with Product Design and R&D team to create a structured approach to product names and descriptions, as well as any new technologies that add long-term value to the brand


The Person:


• Creative, adventurous, hungry; ready to roll your sleeves up to get work done
• You are a natural storyteller, inquisitive about language and how it’s evolving
• Passionate about collaborating and a true team player
• Great organisation and time-management skills, used to managing the workflow of others (freelancers, external translation agencies)
• A senior English language copywriter (British and/or American) with knowledge of the differences between the two
• Experienced in writing brand marketing and commercial copy across multiple channels (online and offline), ideally for a women’s fashion brand, preferably footwear
• Used to working with Microsoft Office and project management software, experience with Adobe Creative Suite is a bonus!

How to Apply

Please apply here: bit.ly/2LDV4BM