Digital Marketing Manager

Based: London
Level: Mid-Weight, Junior
Salary: Undisclosed
Contract: Full Time
Applications Close: 29 November 2018
Twitter: @CalmiaUK
Job Listing Added: 31 October 2018

We are looking for a bright, proactive and flexible individual to assist with all the digital marketing areas of the business. Developing and co-ordinating our digital and social presence, you will be building awareness and promoting the Calmia brand as well as our partner brands through all available digital channels. The successful candidate will be a confident, well organised, self-motivated multi tasker, with excellent oral and written communication skills and a vibrant and positive attitude. This will be a full-time position based at our London office in De Beauvoir Town, N1.

Roles & Responsibilities

Digital Marketing
Preparing, building and circulating complete email campaigns (HTMLlinks, dynamic content, audience etc.) using Campaign Monitor email marketing software
Day to day management of SEO
Using accumulated data to target emails to key regions and customer segments
Devising, executing and managing paid media strategies including PPC
Optimising PPC and paid media for maximum performance
Monitoring and reporting on channel performance, tracking engagement, hits, sales and overall ROI
Liaising with partner brands stocked on the Calmia website to develop strategic complimentary marketing initiatives
Sourcing and contacting the relevant Influencers to place stories and products to promote the Calmia brand and partner brands being sold on the Calmia website
Researching and keep up to date with trends and opportunities within the wellness industry to promote interest in our brand and create successful marketing/ promotional campaigns

Social Media
Coordinating the day-to-day running, growth and community management on all social media platforms (Instagram, Facebook, Twitter)
Carefully curating the channel feeds to fully reflect the brand
Planning, creating, editing and repurposing video blogs, featuring Lucy Wakefield as the figurehead of the brand and distributing content on all social media platforms (YouTube, Instagram, Facebook, Twitter)
Creating and editing product photography and content for all social media platforms to enhance the brand
Excellent copywriting skills - perfect spelling and grammar. Creation of engaging copy that reflects the brand voice and identity
Building social media strategies and campaigns for every project, developing creative and innovative ideas to push the projects and brand forward
Developing ideas for posts and stories, including calendar curation and image selection
Monitor comments and communication on all social media channels actively engaging with the community

Website Administration
Uploading products to our multi brand website and other online channels
Uploading content to the Calmia emagazine
Continuous improvement of product pages and images, ensuring that all stock is up to date and relevant
Adding and updating customer data to the customer database
Liaising with the Accounts Manager to set stock prices across all e-commerce channels

Customer Service
Responding to customer queries via phone and email
Dealing with/resolving any customer queries or complaints in a friendly and professional manner
Monitoring website product reviews and emagazine comments, addressing any issues raised by customers or partnership brands

Essential Skills
At least 6 months experience in a relevant role i.e. ecommerce marketing
You will have a positive attitude, pride yourself on a strong work ethic, a keen eye for detail and be dependable.
Competent in the use of Microsoft Office Suite including Word, Excel, Outlook and Powerpoint
Proven track record in the successful promotion of commercial consumer products or services through social media channels. Must be knowledgeable and experienced in effectively using Facebook, Twitter, Instagram, Pinterest and Hootsuite.
Understanding of SEO including Google products such as Webmaster Tools & Google Analytics
Previous experience using Campaign Monitor email marketing software
Knowledge of/experienced in making and editing video blogs using video editing apps such as iMovie, Adobe Premier Pro or Final Cut

Desirable Skills
Educated to degree level
Interest in photography and videography
Knowledge of Adobe Photoshop, In Design and Illustrator
Experience of using the Amazon Seller Central backend system
A personal interest in and commitment to natural wellbeing, yoga and holistic living would be an advantage

How to Apply

To apply for this role, please email Nick Coleman at [email protected] with your CV and covering letter. Please include your salary expectations and notice period.