'a space' arts

GHT Marketing and Communications Officer

Based: Southampton
Level: Mid-Weight, Junior
Salary: £18,000 to £23,000
Contract: Full Time
Applications Close: 14 January 2019
Twitter: @aspacearts
Job Listing Added: 20 December 2018

An enthusiastic and competent marketing and communications professional is required to assist
in the delivery of a dynamic marketing plan for a new arts and heritage destination venue, God’s
House Tower (GHT), due to open in summer 2019


This new post is an important appointment in an expanding staff team and comes at an exciting
time following the award of Arts Council England National Portfolio Organisation status and the
delivery of GHT, a new arts and heritage venue in Southampton’s old town.


The post holder will be responsible for assisting to deliver a high quality-marketing plan designed
to attract visitors, build relationships and generate new audiences for GHT. The role will be part of
a marketing team that communicates the work of GHT across digital and print platforms.
Roles and responsibilities


Working as part of a small marketing team the GHT Marketing and Communications Officer will
have specific responsibilities across the following areas:


• To generate and establish a GHT a mailing list and instigate a project specific newsletter that
keeps readers informed of developments leading up to opening and beyond.


• To establish and maintain a GHT press contacts list by developing an existing directory through
desk-based research and working with colleagues, partners and a freelance marketing expert to
grow a press directory.


• To write a library of agreed GHT news stories across subjects relating to the monuments 700-
year history, its recent conversion along with the range of artistic activities and events it will host.


• To initiate GHT specific social media channels (Twitter, Instagram and Facebook) with a series of
agreed posts linked to news items leading up to opening and beyond.


• To develop video and audio content for use across social media channel, new to the organisation,
such as You Tube and to assist populate the new GHT website.


• To establish a social media monitoring platform, such as Hootsuite, to check and understand the
reach and success of GHT social media posts.


• To work as part of small team of colleagues and a Digital Advisor, to design, develop, maintain
and update a GHT website with a particular focus of developing copy and content to populate the
site ahead of launch along with keeping the site regularly updated after launch.


• To work with the Exhibitions team to arrange and conduct interviews with artists, who will be
exhibiting at GHT, along with leading on capturing, preparing and utilising an ongoing series of
GHT artist portraits.


• To establish and maintain an overarching GHT image library of archive images, newly captured
images (taken by the organisation) and audio recordings, with a system in place that can be easily
accessed by colleagues.


• To assist in documenting the refurbishment process (capital works) up to opening and to assist
with image selection and preparation for use in digital and printed promotional material, including
publications.


• To prepare GHT images for use across digital and printed promotional material, including
publications, and to assist colleagues in visually communicating the work of GHT.


• To work closely with colleagues and ensure all GHT exhibitions, events and activities are
effectively integrated into digital and printed promotional material, in particular the Exhibitions
Programme Manager and the GHT Operations Manager to ensure events and activities are all
promoted.


• To manage a small group of volunteers that assists to support delivering the marketing role and
wider marketing campaign.


• To lead on liaising with local universities to create and deliver marketing internships that assist to
support delivering the marketing role and wider marketing campaign.


• To work with colleagues to collate and periodically submit data to Audience Finder (an Arts
Council England National Portfolio Organisation requirement) an audience analysis tool that will
assist us to better understand our audiences.


• To attend relevant travel and tourism trade shows to develop tourism industry contacts (tour
operators, group bookers and tourism agencies) to promote GHT as a destination venue available
for group bookings and visits.


• To endorse our charitable status through all marketing and to ensure the public benefit generated
through our activities is effectively communicated.


• To work at all times in accordance with the aims of ‘a space’ arts and its policies, particularly
those for equality, diversity, safeguarding and health and safety.


• To professionally represent the organisation at external events as required and to undertake any
other reasonable duties as requested by the Director.

How to Apply

For more information about the post and how to apply, please visit our website at: aspacearts.org.uk/news/vacancies-ght-marketing-and-communications-officer-and-freelance-marketing-advisor