CRM Project Manager (freelance)

Based: London
Level: Mid-Weight
Salary: £250 to £260 per Day
Contract: Full Time
Applications Close: 23 February 2019
Job Listing Added: 28 January 2019

The PM team manages the delivery of everything in the Brand Experience department, for the UK and International markets. This covers long lead (big brand campaigns, new site launches) and short lead projects (promos, everyday engagement content, partnership and affiliate activity). We also have Project Managers embedded within specific teams (CRM, Fashion and PR) to help support the efficient delivery of their specific briefs and assets.

One of the key responsibilities for project management across the board is to ensure we involve the right people at the right time, either across the department or the wider business, as well as managing the delivery process, communicating project plans, improving our ways of working together and getting projects ready for launch! Anyone joining this team will have an amazing opportunity to work with a lot of people across different areas of the business on a frequent basis, as well as build really great relationships within the department.

The CRM Team

The CRM and Insight team is responsible for implementing and executing a global strategy for engaging, converting and retaining customers using innovative email, SMS, app notifications, CRM, DM, social media and mobile techniques as well as running ASOS’s customer insight programme, enabling the business to better understand their global audience.
Central to the ASOS strategy is to be ‘inspired by our customers’ and, as such, customer insight and strategy is at the heart of the business. This is used at a high level to drive key business decision making such as branding and new product development, as well as informing our day to day global marketing strategy.

This role is key to the CRM team’s success. It focuses on managing the process for creating and implementing our CRM campaign material and is directly responsible for managing the timelines of the content and creative CRM resource, as well as supporting the team on prioritising requirements that come in from other areas of the business. Therefore this role will work closely with the resource management team (that sit within PM) on using our in-house resource management tool to do so. .
Reporting into the Lead PM, but with a dotted line to the Lead CRM Marketing Manager, you will be a hands-on project manager able to bring complex and timely campaigns from brief through to execution, on time, to brief, week after week.  You will be a vital connector between wider Marketing, Retail, CRM, creative and DM, ensuring information and assets flow seamlessly between the teams to enable the CRM creative team to produce high quality work, on time, every time. 
What you'll be doing...
Your responsibilities include but are not limited to:
• Coordinating CRM marketing campaign projects liaising closely with marketing, retail, editorial, creative and web development teams
• Daily managing of creative schedule ensuring everyone is up to date and aware of all activities and deadlines
• Ensuring that creative needs can be met with the available resource, working with the Resource Manager to source freelance cover if/when necessary
• Rolling out Wrike (the resource management and collaboration tool) across the CRM team, to support the ongoing prioritization and allocation of workload
• Championing Wrike and providing best practice on how to use it as a collaboration tool
• Highlighting to stakeholders the impact on quality, budget and deadlines of additional creative projects or changes in brief
• Ensuring excellent representation of the ASOS brand and rigorously adhere to deadlines and budgets
• Ensuring project plan requirements are understood by all stakeholders from Director level to operations
• Striving to constantly improve the planning, processes and procedures making recommendations to ensure efficiency and effectiveness is maintained at the highest level
• Ensuring efficient use of budget and creative resource
• Liaising with CRM managers on all email requirements and schedules and ensure briefs are fulfilled
• Managing the approval process
• Troubleshooting issues, escalating when required and working with the wider team on adapting and improving processes to avoid future issues
• Working with creative team to ensure email schedules run smoothly and that all emails are signed off by relevant stakeholders before publishing
• Ensuring all projects are executed within time line and schedule
• Managing personal workload and schedules
• Actively responding to fluctuating business workloads, prioritising the CRM team’s workload and providing the wider business with options to help them prioritise briefs where required
What Success Looks Like:
• CRM projects delivered to brief and on schedule
• Efficient and effective use of CRM creative resource
• Continuous development of ways of working and processes, to support the growth and evolution of what the CRM team delivers
We'd like to meet...
• Experience managing a range of production dependencies across multiple channels and platforms, in a fast-paced environment. This must include CRM as a channel, ideally for a global business
• Used to working across multiple teams and with many stakeholders
• Experience working directly with senior stakeholders across multiple functions
• Previous experience using a project management tool to deliver quick turnaround projects
• Previous experience working with a content management system (CMS) advantageous
• Experience demonstrating how candidates has implemented new processes or improved existing processes, to support evolving requirements
• Proven experience of working within a team, and a desire to continue to do so. ASOS is full of talented people, experts in their field. An important part of your job, especially at the beginning, will be building relationships between the different teams within HQ and local offices
• Change leader - motivated by operating in a changing, flexible environment
• Highly proactive, displaying initiative
• Calm, organised and a clear thinker
• Passionate interest in fashion and shopping
• Able to manage multiple projects and meet tight deadlines
• Excellent attention to detail
• Dynamic, innovative and lateral thinking skills
• Ability to work in a fast-paced environment and adapt to rapid change
• Willing to go above and beyond expectations
• Excellent organizational, written and oral communication skills
• PC literate

How to Apply

Please send your cv and cover letter to [email protected]