innocent drinks


Based: London
Level: Mid-Weight
Salary: Undisclosed
Contract: Full Time
Applications Close: 23 January 2019
Job Listing Added: 09 January 2019

We've got some big marketing and new product development plans for 2019, so we’re looking for a copywriter who’s brimming with ideas to help us bring them to life.

Reporting into our senior copywriter, you’ll be responsible for looking after our tone of voice and all written communication across the business. You’ll need to be a natural writer with a genuine love of language and a strong understanding of the creative process. If you like writing about crushed fruit, that’ll help too.

What you'll be doing
• Writing copy for packaging, customer marketing, digital channels and corporate communication
• Working with other members of our creative team to come up with brilliant copy and visual ideas
• Presenting and selling ideas to brand managers and key stakeholders
• Developing, promoting and protecting the innocent tone of voice both in the UK and across Europe
• Rigorously proofreading to make sure our words reach our drinkers with no typos or grammatical errors
• Finding the most interesting stories from around the business then sharing them internally and with our drinkers

What you'll be working on
• Packaging for all current innocent products and new product development
• BTL activation collateral for our ATL campaigns
• Email newsletters
• Customer marketing (consumer hand outs, in-store barkers, posters, trade press ads and store window communications)
• Brand experiences, corporate and internal communications

You'll have
• A portfolio of work that shows you’re as brilliant with a snappy five word headline as you are with a long-form editorial piece
• A natural talent for writing clear, concise and grammatically flawless copy
• A witty and imaginative way of writing (fruit puns are only one part of it)
• Experience of working to tone of voice guidelines
• Strong communication skills and the ability to build great relationships with everyone you work with
• The ability to manage projects from start to finish in a timely and efficient way
• An attention to detail that a brain surgeon would be proud of

You'll get

You’ll have the opportunity to:
• Work in Creativepool’s brand team of the year – awarded to an in-house team that’s demonstrated the highest calibre of creative excellence over the past year
• Flex your creative muscles on a huge range of brand collateral, from packaging to campaigns to brand experiences
• Deliver creative collateral for the group team and all local markets
• Develop your understanding of creative trends across Europe
• Build broader strategic skills by inputting into the creative 2020 strategy
• Be part of (and continually shape) a strong and entrepreneurial creative team

You will help us to keep doing business the right way – keeping innocent one of the Sunday Times Best Places to Work, using our B Corp status to inspire wider change, and reinforcing our culture of staying little as we grow big.

If you think you have everything we're looking for and more, then we'd love to hear from you. You'll need to get your skates on though, as applications close on 23 January.