Recruitment Company

Creative Recruitment Limited

Graphic Design Manager

Based: London
Level: Senior
Salary: £38,000 to £42,000
Contract: Full Time
Applications Close: 04 April 2019
Twitter: @Creative_Rec
Job Listing Added: 18 February 2019
An In-house design team specialising within construction are looking for a Senior Designer/ Graphic Design Manager is to translate strategy and business objectives into creative proposals and design executions and be responsible for protecting and developing the visual brand.
As the Graphic Design Manager you will work closely with marketing and communications colleagues to deliver tactical marketing communications plans, develop compelling, on-brand communications, project manage activity and measure results to demonstrate ROI.

You will be producing a range from, and not be limited to, the following: brochures, event collateral and materials, presentations, onsite brand applications, office brand applications, internal communications campaigns, digital marketing campaigns, photography commissions, animations, brand guidelines, templates. Graphic designers are expected to take a business partner approach to internal stakeholders and bring fresh ideas to the department.

Breakdown of role: Strategy 20%, Planning 30%, Implementation 50%

Detailed breakdown of responsibilities
Visual brand planning

Works with the graphic design team to develops and delivers an annual visual brand plan and support marketing, digital, communications, PR and CX on delivering their annual plans
Conducts effective research and brief taking with business leaders and business development to ensure relevance of delivered products
Keeps abreast of creative and industry developments, competitors and trends
Develops, plans, implements, manages and evaluates effective campaigns on time and to budget
Demonstrates excellent project management skills with ability to multi-task and set priorities with tight timelines and high client expectations
Executes design and desktop publishing assignments from concept to completion - including taking the creative brief, soliciting feedback, achieving sign off and coordinating publication/distribution
Extracts briefs and requirements from a variety of stakeholders from across the global business
Being creative within the brief while remaining mindful of the constraints of cost and time
Presents own creative ideas and concepts to internal customers
Develops conceptual design work for print and digital and delivers print-ready artwork
Develops templates across Microsoft Office 365 (O365) products and Adobe Creative Suite for easy of use by non-designers
Delivers on-brand materials for the business across all channels and all platforms (O365 included) as required
Ability to take photography and shoot video when required
To work closely with the in-house digital marketing team to develop design and technical skills for online media
Occasional copy writing may be required
Responsible for quality control of all processes and outputs relating to own projects (brief, plan, feedback reports, close out reports, message management, plan, meeting agendas and minutes, action plans, client trackers, marketing activity and monthly reports)

Visual communications

Acts as a custodian of the brand on the back of a complete understanding of brand journey, brand position and brand differentiators
Proactively promotes the visual narrative of the brand on the back of a complete understanding of the ideal visual identity and become fluent in its application
Follows corporate tone of voice and style guide and takes a proactive role to educating employees and suppliers on its use
Develops a good understanding of the business, the industry and competition
Creates opportunities to positive promote the idea brand to build brand credibility and trust
Manages design element of communications across all channels for area of responsibility including: media relations, digital, site branding, awards, exhibitions and events
Works closely with the various heads of function, digital team and communications team to identify and create design elements to support campaigns
Identifies and extracts strategically important stories for use in larger campaigns and across other channels
Works with wider team to ensure that photography and design effectively communicate message and brand standards
Acts as an ambassador for the company at all times

Organisation and people

Manages own campaigns and projects from start to finish
Analyses communications channels on an on-going basis for effectiveness and relevance
Manages relationships with external suppliers in line with department’s SLAs
Ensures coordination with other channels, specifically PR, online communications, site communications, marketing collateral and photography
Contributes to the department’s overall resource planning and employee development strategy
Works as a key member of the department, providing insight and knowledge where applicable
Responsible for projects resource planning using the department’s project management system

Evaluating and decision-making

Make decisions relating to own projects without direction
Evaluate and report lessons learnt and recommendations on own project activity
Monitors and tracks return on investment from key campaigns over a 12 month period
Prioritises output based on corporate strategy and messaging

Quality control

Escalates un-corrected bad practice and non-compliance to line manager
Ensures all relevant approvals are gained prior to publication with a robust audit trail
Ensures consistency across all communications channels in terms of reflecting our brand values, differentiators, message, tone of voice, brand guidelines and style

Commissioning, sourcing and briefs freelancers and consultants across illustrations, photography, videography, animation, brand products
Procures print, proofs artwork for print, and coordinates printers to ensure quality and timely dispatch
Ensures projects meet budgets and that issues are escalated in a timely way

Financial budgeting and control

Contributes to the financial management processes
Estimates budgets for specific projects and campaigns
Ensures projects meet budgets or that issues are escalated in a timely way

Essential skills
Degree educated or similar in Graphic Design or related
Experience of in-house design for professional services, ideally built environment
Portfolio of own work to demonstrate strong design skills and experience
Demonstrable ability to design in accordance to brand guidelines
Above-average IT-literacy, with excellent Adobe Creative Suite skills - InDesign, Photoshop and Illustrator - Digital skills – AfterEffects (basic knowledge) - and Microsoft 365 applications skills - PowerPoint, Sway, Word.
Understanding and some experience of UI / UX design is preferable and ability to design motion graphics an advantage
Demonstrable project management experience
Ability to translate strategy into plans including creative proposals, research, analysis and supporting tactics
Demonstrable experience of liaising with suppliers and consultants
Standard marcomms systems including website CMS and CRM systems
Excellent presenting skills and able to articulate concepts to non-designers effectively
Leading meetings
Ability to extract briefs, positively challenge assumptions and bring forward creative, innovative ideas

How to Apply

Cv and pdf folio to [email protected]