Waste Creative

Digital Strategist

Based: London
Level: Senior
Salary: Undisclosed
Contract: Full Time
Applications Close: 04 April 2019
Twitter: @wastecreative
Job Listing Added: 05 March 2019

Role: Digital Strategist


Location: London


Start date: ASAP


About us:


Waste is an independent digital creative agency founded in 2006 on the principle of cutting out unnecessary agency fluff in favour of urgency, expertise and a no-fuss attitude. We call this approach ‘Maximum Digital. Minimum Nonsense.’


With offices in London and Los Angeles, we employ 60 specialists covering Strategy, Creative, Social & Web Content, Advertising, Digital Experiential, DOOH, UX and SEO.


Our client list includes Supercell, the mobile gaming giant, for whom we deliver player acquisition and retention built around community listening and high-speed, high-quality content creation. Other entertainment clients are Nintendo, Sega, Warner Brothers, Turner and Ubisoft.


We also provide digital leadership for energy giant Centrica, covering British Gas, Hive, Dyno and Direct Energy. Other clients include dating app Badoo, lottery giant Camelot and media brand family Oath.


The Maximum Digital, Minimum Nonsenseapproach has seen us win more than 50 awards, including: Awwwards, BIMAs, FWA, CIM, Pixels, Lovies, W3 and Webbys.


We’re renowned for brewing our own craft beer, the Waste Pale Ale (WPA), a firm favourite with clients and partners. We also support the UK based gaming charity, SpecialEffect.


What we’re looking for:


Waste are looking for a data-savvy Digital Strategist to join their growing Strategy team.


The Strategy Department help connect the dots between brand challenges, customer needs and cultural trends. We’re curious about the world. We love to know what makes people tick. We look for relationships and motivations that go beneath the surface and get to the heart of consumer behaviour. We ask weird questions. We get excited about data. We write simple briefs with inspirational propositions. We live to fuel game-changing ideas, effective campaigns and killer content.


Our Maximum Digital, Minimum Nonsenseproposition is driving phenomenal growth, so the successful applicant will need to be able to hit the ground running. We’ll offer on the job training and access to APG courses & similar, but this is not a role (or agency) laden with endless processes or hand-holding.


Ideally, your experience and skillset will include:


- 3+ years in digital/content strategy
- Self-reliance and an ability to own projects & relationships
- High-motivation with a strong academic record to prove it
- An inquisitive, open & analytical mind
- Passion for marketing, social media & digital tech
- Use of social analytics, listening & influencer identification tools (e.g. Crimson Hexagon)
- Seeking out audience trends & data from a wide array of open & paid sources
- Data analysis to develop customer personas & targeting strategies
- Writing of content reports & social strategies
- Writing inspirational creative briefs & running memorable briefings
- Ability to visualise complex data in comprehensible & persuasive ways
- Confident and inspirational written & spoken communication
- Clear understanding and appreciation of brand challenges & client requirements
- Ability to gain the trust and confidence of client contacts & project stakeholders


Supported by the Strategy Director, your role will include:


- Owning digital & social strategies for clients in Retail, Gaming & Utilities
- Running social channel, content & competitor audits
- Developing data-powered consumer personas
- Influencer identification & outreach
- Monitoring social analytics & content performance
- Writing & presenting punchy content reports & optimisation recommendations
- Writing inspirational creative briefs
- Briefing creatives and inspiring them to solve brand challenges with fresh thinking
- Keeping campaigns on strategy, without being a buzzkill
- Researching communities, brands, products and markets for new business
- Seeking out trends and insights via a variety of paid & free tools
- Helping develop & manage the Junior Strategist & Strategy Interns


In return, you’ll get:


- To work on big brands in a fast-paced, exciting and ever-growing agency
- The opportunity to develop your own skills in a fun, supportive environment
- To work alongside extremely passionate digital natives, producing world-class work
- Opportunities for training & fast-track growth
- Massages, fruit and Friday beers!