Farfetch

CRM Executive - Black & White

Based: London
Level: Mid-Weight
Salary: Undisclosed
Contract: Full Time
Applications Close: 17 April 2019
Website: farfetch.com
Twitter: @Farfetch
Job Listing Added: 18 March 2019

About the department:


Farfetch is a revolutionary e-commerce company that brings the world’s best independent fashion boutiques to an international audience for a unique shopping experience. Our vision is to change the way the world shops for fashion.


Black & White is a full-service agency providing end-to-end, multichannel e-commerce solutions exclusively for luxury fashion brands. We pride ourselves on delivering a world-class client service, from project management of the website build and maintenance through to ongoing e-commerce consultancy. Being one of Farfetch’s fastest growing teams, you’ll have the opportunity to gain exposure into all of the brilliant things we do. The team has amazing momentum and it’s an incredibly exciting time to join.


The role:


We are looking for an outstanding CRM Executive to drive activation and retention via email marketing for Black & White’s portfolio of luxury clients. In this role, you will be responsible for planning and implementing the CRM strategies for some of the leading brands in the fashion industry. You will liaise with the brands closely on a day-to-day basis and drive their CRM strategy to enable revenue growth and brand loyalty.
Additionally, you will play a key role in defining and executing on the commercial CRM roadmap for Black & White clients. You will work closely together with other members of the B&W CRM team and the clients, but you will also form a close relationship with our Client Services, BI, and Performance Marketing teams. You will be given the opportunity to further develop your technical, as well as client facing and strategy skills. Reporting into the CRM Manager, you will play a key role in ensuring we deliver the best possible CRM solutions and service to the B&W clients.


The role will be ideal for someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. You are an excellent communicator and passionate about all things digital.


What you'll do:


● Liaise between the clients and the B&W CRM designers
● Build email campaigns and programs within our 3rd party ESP (Responsys) ● Monitor and report on email performance to the client
● Run analysis on email performance and provide clients with recommendations based on these results
● Build and maintain relationships with the B&W clients
● Launch new automated personalised CRM campaigns, working with BI, Data Science and Product on data requirements
● You will be a key point of contact with Responsys (ESP) to ensure the team is adopting new technology and maximise usage of the platform
● Forecast and monitor revenue driven through new tech developments and initiatives
● Work together with the tech teams to implement new programmes and technical solutions (e.g. Certona)
● Educate the rest of the CRM team on email marketing and implement processes in order to grow revenue and subscriber base


Who you are:


● 2+ years’ experience in a CRM role
● Experience working with a tier 1 Email service provider (preferably Responsys)
● Education: Degree from a top tier university ideally with a strong quantitative component
● Experience of working in a client facing role; excellent communication skills
● Outstanding execution skills with strong attention to detail
● Outstanding work planning and time management skills: ability to prioritize
● Ability to work as part of a team whilst also operating pro-actively and independently
● Ability to appropriately combine attention to detail with longer-term big picture/strategic thinking
● Ability to translate complex technological concepts to team members and clients
● Knowledge of Microsoft Excel
● Experience with Google analytics
● A passion for the luxury fashion industry
● Knowledge of SQL (beginner)
● Experience using basic HTML


We can’t wait to receive your application. But before you send it to us, here are some helpful tips to make sure your application is as strong as it can be.


● Have you set out why this role is a good match for your career aspirations and that you have the skills and experience required? We want you to be as clear about your future ambitions as we are and whilst we encourage people to learn, develop and grow, you will need to hit the ground running.
● Have you checked spelling and grammar? We have high standards and you don’t want to miss out because of something as easily correctable as a typo.


We are committed to equality of opportunity for all employees. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

How to Apply

To apply for this position please click on the link: app.jobvite.com/j?aj=oC4E9fwd&s=Its_Nice_That