CRM Assistant

Based: London
Level: Junior
Salary: Undisclosed
Contract: Full Time
Applications Close: 20 April 2019
Website: farfetch.com
Twitter: @Farfetch
Job Listing Added: 21 March 2019

About the department:

Consisting of more than 100 people split across 10 teams, we look after both digital and brand marketing. We're a team of experts across Performance Marketing, SEO, CRM, Analytics and Data Science, Advertising Sales, Editorial, Online Communications, PR & Brand Events and Creative. Working across all of the global markets, we make sure Farfetch remains high and mighty with both new and existing customers; all the while setting the brand apart from our competitors and making sure we're always one step ahead of the curve.

The role:

This is an exciting time for Farfetch as we are experiencing a period of unprecedented growth. We are looking for an outstanding CRM Assistant to focus on developing CRM at Farfetch – planning and executing best-in-class retention programs, driving engagement in our web, email and mobile experiences, and supporting growth in our international regions.

The role will be ideal for someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact. You will be a good communicator and passionate about all things digital. Reporting into the CRM Manager, you will also work closely with international teams and internal departments, executing CRM marketing strategies based on commercial objectives.

What you'll do:

●Plan and execute CRM campaigns, including, but not limited to:
●Planning content for CRM marketing communications (email & push)
●Building campaigns within our 3rd party ESP (Responsys)
● Proofing and deploying campaigns in a timely fashion and to a high standard
● Optimisation of campaigns through test and learn activity
● Coordinate the Global CRM calendar, feeding in relevant insights and choosing when and what messages to send
● Liaise with local teams to support regional campaigns
● Collaborate with the Loyalty team to execute customer retention promotions and loyalty communications
● Monitor subscriber and push opt-in lists & work with key stakeholders on programs related to acquiring subscribers and push opt-ins
● Support cross-channel activities including on-site messaging (using our 3rd party tool Qubit), push notifications and in-app messages
● Support the development of personalised and automated CRM campaigns
● Review analysis and reporting for CRM activity and make recommendations based on results
● Collaborate with the UX, Product, Design, International, Customer Insights and Global Digital Marketing teams when designing and delivering campaigns

Who you are:

● Recent graduate/ graduate with relevant placement experience
● Degree from a top tier university with a strong quantitative component. If no quant component at degree level, then ideally A level maths or equivalent
● Excellent communication skills
● A passion for numbers and outstanding analytical skills
● Proficient in Excel


● Experience working with Oracle/ Responsys or similar Tier 1 Email Service Provider
● Good understanding of the luxury fashion industry

We can’t wait to receive your application. But before you send it to us, here are some helpful tips to make sure your application is as strong as it can be.

● Have you set out why this role is a good match for your career aspirations and that you have the skills and experience required? We want you to be as clear about your future ambitions as we are and whilst we encourage people to learn, develop and grow, you will need to hit the ground running.
● Have you checked spelling and grammar? We have high standards and you don’t want to miss out because of something as easily correctable as a typo.

We are committed to equality of opportunity for all employees. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

How to Apply

To apply for this job please click on the link below: app.jobvite.com/j?aj=oljH9fwe&s=BoF