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Banjo Robinson

Creative Director

Job Added: 30 April 2019
Applications Close: 30 May 2019
Level: Senior
Contract: Full Time
Based: London
Salary: Undisclosed
Twitter: @banjo_robinson_

Banjo Robinson is a seed stage startup on a mission to make writing fun for kids.

Banjo is a magical, globetrotting cat who sends real, personalised letters and stories to children, twice a month, from exciting destinations like the Taj Mahal, the Great Wall of China, Indonesia and Iceland. The idea is that it’s a little bit like writing to Father Christmas, except all year round. Parents and children read the letters together and follow along with Banjo’s adventures on a world map poster which Banjo provides. Children draw a picture or write back to Banjo using the stationery and stickers provided, and leave their replies under the sofa for overnight collection by Cat Mail. Letters are personalised with details about each child’s interests – their favourite food, hobbies etc., and parents can add to the magic by helping us compose a PS message for the next letter, which answers any questions their child might have asked.

We are seeking an experienced rock-star Senior Designer / Creative Director. The winning candidate will have an outstanding portfolio and will be a key player in the formation and development of Banjo Robinson’s competitive brand positioning in the marketplace.

The Creative Director will be in charge of leadership and management of the entire creative process, contributing to our core print product (letters, stickers, reply stationery, colouring-in activities, envelopes and maps), marketing assets and web assets. They will work closely with our CMO to drive rapid business growth, and with our character illustrator to develop a set of supporting cat characters for use in print, back to school merchandise, and digital. The Creative Director will partner with cross-functional stakeholders in product development and needs to be an excellent communicator, and skilled at generating creative solutions for decision makers.

•Manage design and creative assets across the business, and deliver creative solutions in line with marketing objectives and company strategy.
•Guide the creative development and execution for brand identity and voice across all aspects of the customer experience
•Design and execute campaigns in-house but also lead and manage outsourced resources to leverage in-house capabilities
•Ensure a cohesive brand experience across all consumer touch points
•Create brief-driven concepts and conceptual presentations.
•Deliver brand guidelines, be guardian and champion of our brand book, and ensure we build brand equity in multiple territories as required

Skills and Requirements:
•8+ years director-level creative role in design, editorial or related creative field
•Leadership experience working with large-scale websites and advertising agencies
•Proven track record of leading projects from concept to completion, applying best practices with the ability to prioritize and creatively problem-solve
•Ability to inspire others and demonstrated experience managing and leading teams
•Strong brand experience (developing style guides, logos and more)
•Demonstrate relentlessly high standards, fostering passion, integrity, and energy
•Analyze and apply data for metrics-driven results
•Communicate effectively with a high degree of collaboration and influence
•Ability to manage multiple projects with shifting priorities in a high growth environment
•Bachelor's Degree in Fine or Applied Arts or equivalent experience


•Competitive salary and equity
•Flexible and generous paid vacation days
•Working for a fun and creative, ambitious company dedicated to making children happy

How to apply

Please email your application to [email protected]