acasa

Digital Marketer

Based: London
Level: Mid-Weight
Salary: £28,000 to £33,000
Contract: Full Time
Applications Close: 11 May 2019
Website: helloacasa.com
Twitter: @helloacasa
Job Listing Added: 12 April 2019

Summary
We’re looking for a kick-ass Digital Marketer to join acasa in our London, UK office and help us in strengthening our digital presence and get our name out! Salary dependent on experience + options + benefits, starting as soon as possible. We’re not considering remote candidates for this role.


Who we are
What if moving home was stress-free? What if you didn’t have to spend 8 days a year dealing with bills, finances and other household admin? And what if you could be instrumental in bringing that dream to life?


For us, this is deeply personal. Because we are the customer. We are Generation Rent. We inherently understand and respect the home, the people, their relationships, difficulties and dynamics. We’ve felt the frustrations, dealt with the disappointments and put up with the problems. And we are completely obsessed with solving them. That’s why we started acasa. To build foundational technology that runs the home, so the world can live better, together.


We’ve already built an app for Generation Rent to set up and sort out their bills, but we’re just getting started. Our mission is to make renting so easy it feels like logging in and logging out of any home, anywhere in the world.


We’re backed by some of the best investors in Europe, including the UK’s most trusted financial brand Nationwide Building Society and VC firms Seedcamp and Playfair Capital.


What you will be doing
Working closely with our Brand Marketer to distribute the right content and launch campaigns with the aim of generating new leads or driving existing down the funnel
Developing a strong understanding of the customer journey and ways digital can be used to support, improve and ultimately accelerate movement through the funnel and generate leads
Manage our external agency and/or direct media buying, implementing, tracking and optimizing campaigns that reach our target audience while maximizing efficiency and effectiveness of paid media budget
Understand how to increase conversion rates across ads, landing pages, channels and tactics using optimisations and testing methods
Use data to generate insights and recommendations to identify opportunities for improvement and act on results to continuously grow and improve overall campaign performance
Collaborate with the rest of the growth team on ad-hoc projects/growth tactics that drive growth and revenue in the student sector (growth hacks, pricing, and conversion optimisation)
Developing and implementing social media strategy for LinkedIn, Twitter, Facebook and Instagram
Deploy external email marketing campaigns frequently with the use of tools such as MailChimp and Intercom
Manage lead nurturing strategy alongside Brand Marketer
Create and develop new and existing digital platforms, maintaining brand messages and visual content in the website
Working on weekly KPI reports pulled from Google Analytics, Google Trends and in-house data sources
Develop and execute marketing strategies encompassing SEO, SEM, digital display, content creation, and collateral used to drive a wide range of lead-building initiatives and sales engagements
Work closely with outreach, product and others to identify and manage content needed for all phases of sales cycle
Use digital platform tools to manage direct consumer list fulfilment, response tracking, reporting, and analytics to support ROI analyses and campaign improvements
Regularly evaluate and communicate learnings, insights, and performance of these marketing programs to help guide strategies across the business


Who you are
You:
have 3-5+ years of experience in digital marketing in the student space
enjoy leading and delivering thoughtful, creative and incredible effective campaigns from start to finish
have a track record in lead generation strategies and campaigns
care deeply about customer experience and effective lead nurturing
feel confident in measuring and analysing online behaviours and digital marketing campaigns, including organic and paid search, email, affiliate, display and social
love the challenge of multi-channel digital attribution
would be comfortable in managing external agencies
can see the big picture but can also get into the weeds


Also, we love people who:
possess an intense curiosity to understand people
have great taste in brands and products (we’ll ask you about this)
are at home working in a team and able to work autonomously
have a history of side projects and self-motivated learning
are not afraid to voice ideas about how we can get better
are super switched on, deeply passionate and wonderfully creative
appreciate the difference between ‘users’ and humans
feel disappointed if they haven’t learnt anything new today


We’re a friendly bunch
You’ll be joining a highly motivated team in our Shoreditch office. where you’ll have the opportunity to learn quickly, make an impact and have fun. We are committed to a culture of learning and personal development for all, and you will be no exception. Our values are pretty simple, but we put them at the centre of everything we do:


Live and learn
Go the extra mile
Be a champion


If all that sounds like your ideal next role, we’d love to hear from you. Your pay and options will flex with how brilliant you are.


Benefits
Employee pension scheme
An awesome office near Old Street roundabout, with a full kitchen area, lounge space, showers, and terrace
Budget towards customising your desk, and making it your home
Regular team brunches, lunches and activities
Flexible/mobile working days once onboarded

How to Apply

Contact
Want to help the world live better together? Send us your CV and Cover Letter, detailing why you’d be a great fit for acasa to jobs [at] helloacasa [dot] com