FitFlop

Digital Content Editor

Based: London
Level: Mid-Weight
Salary: Undisclosed
Contract: Full Time
Applications Close: 11 July 2019
Website: fitflop.com
Twitter: @FitFlopOfficial
Job Listing Added: 11 June 2019

The Role:


Words are powerful things. They can change your thinking. Inspire you to do new things. Give that vital bit of reassurance that you made the right choice. They share ideas, make new connections and get across vital information. In the right hands, they can be the difference between going forwards or going backwards.
This is an exciting opportunity for an experienced Digital Content Editor, passionate about brand communications, to lead the creation of all copy for FitFlop online channels. Working collaboratively with the Creative Services, Digital Marketing, Content and Brand teams, this role will convey the brand’s identity through effective and clever messaging & storytelling across all own channels.
You’ll have a strong track record in news journalism or writing for a prominent blog, with excellent copywriting and editing skills and the ability to source, commission and create compelling content. A deep understanding of newsroom dynamics is key- what makes a story fly or die - gained through either brand communications, fashion media journalism experience or at an established blog.

The Benefits:


We’re all about giving our people the tools to be the best they can be. Because when we’re at our best (happy and healthy) together we have the power to do something amazing and really deliver. Our benefits include private health or dental insurance, pension contribution, 25 days holiday, free pairs & product discounts, FitFlop Feel-Good programme (including everything from mindfulness to financial wellbeing) and a full blended learning and development calendar.


We also actively encourage Smarter Working (this is our version of Flexible working). We know everyone works differently and we embrace this – we focus on outputs (not hours!) and believe that flexibility drives engagement. Engagement links directly to performance and we need to be at our peak to be able to achieve our business goals!


The Role:
• Manage a digital first, always-on newsroom - sourcing, creating, commissioning and editing content including interviews for the FitFlop blog and onsite content spots, as well as defining a clear method of measuring impact.
• Support the development of strategies to identify, verify, refine and place articles in identified media and blog targets internationally (including sponsored content), reinforced with social media dissemination.
• Work closely with FitFlop content suppliers and agencies as required. E.g. work closely with the SEO agency and Digital Marketing Team to ensure all content produced internally and with third party partners sits within the brand guidelines and tone of voice.
• Work in partnership with the Content Team to build engaging, relatable and SEO friendly content for all channels in line with content and trading calendars.
• Support the cross functional team in the implementation of the FitFlop Tone of Voice across every facet of our brand.
• Work in partnership with the Brand Team to develop both seasonal and reactive in-season assets e.g. press releases, with a view to translate into consumer facing content.


The Person:


• Strong track record in news journalism or writing for a prominent blog, with excellent copywriting and editing skills and the ability to source, commission and create compelling content.
• Needs to have a deep understanding of newsroom dynamics - what makes a story fly or die - gained through either extensive brand communications or fashion media journalism experience or at an established blog.
• Exceptionally strong copywriting and editing skills gained through prior senior journalism experience or writing for a prominent blog.
• Excellent international media and blogger contacts (including UK-based international media).
• Experience working with a variety of stakeholders across multiple functions and geographies. to build consensus and maintain focus on complex goals
• Experience managing and commissioning production agencies, designers and freelance writers.
• Outstanding oral and written communication skills and the ability to distil information into key messages to achieve social media reach and engagement.
• Demonstrable experience of social media campaign management.
• Meticulous when it comes to output but energetic and open-minded in how you get there
• Experienced in getting things right but also in getting them wrong (and learning as a result)
• A leader in your craft but also a team player who loves to collaborate at all levels
• Open, honest, hard-working and fun to be around