Global Social Media Manager

Job Added: 14 August 2019
Applications Close: 13 September 2019
Level: Senior, Mid-Weight
Contract: Full Time
Based: London
Salary: Undisclosed

This is an exciting opportunity for a social media expert to be laser-focused on the evolution and growth of our social media channels. You’ll be responsible for building our social fanbase and driving our message through multiple channels from Facebook & Instagram to Pinterest and more.

You’ll help us to communicate our brand position - that we’re more than just a fashionable footwear brand -our mission is to empower people to live active and fulfilled lives, with products and technologies scientifically engineered for all-day comfort without compromising on style. Our channels need to be full of rich engaging content that clearly communicates our brand purpose, our cultural relevance and the versatility of our product range.

The role covers all owned and operated social channels globally so working cross functionally with our international partners, guiding and driving best practice, will be essential. You’ll be someone who thinks “customer first” with a passion for storytelling and inspiring engagement through social media. You’ll have your finger on the pulse of technological developments and have a strong commercial understanding.

The Responsibilities:

• Evolve the social strategy to support overarching brand strategy, to reflect new developments in social technology, channels and reflect results seen through our activity
• Establish, track and report on KPIs for the social channels from engagement to follower growth as well as conversion and revenue. Share report with the wider team on a monthly and individual campaign basis.
• Develop a sense of community within our following, responding to brand queries, proactively engaging with followers and non-followers alike and being reactive to relevant news stories and trends.
• Work closely with the Customer Services team to ensure a positive experience for all consumers across all channels
• Work with the international marketing teams to develop best in class distributor feeds. Understand how to leverage the markets who are performing well and how to support those who need guidance.
• Work with the CRM and Digital Marketing teams to integrate organic social into the consumer journey to help build following
• Liaise cross functionally on brand and product initiatives such as collaborations, product exclusives or design competitions. Develop associated social content strategy, defining assets required, managing briefing and execution
• Build and manage relationships with external agencies as well as influencer partners
• Manage and develop direct reports, including the Social Media Intern/executive, setting goals and motivating towards high performance

The Person:

• You’ll have a proven track record of demonstrating exceptional knowledge and understanding of the Social Media landscape
• Passionate about social and understand the complexities and nuances because you are an avid user
• You’ll be naturally curious, always seeking out best practise examples, and love to break down barriers with new ways of doing things
• A strategic thinker with a desire to work with the broader teams such as creative, marketing, PR and trade
• You’ll be able to confidently interpret business and brand marketing requirements, using social insights to develop the social strategy and associated campaigns and briefs
• You’ll have an established network of lifestyle and/or fashion influencers and agents
• A confident communicator, you’re able to build working relationships well with excellent attention to detail to ensure flawless execution of global and regional social activities

The Benefits:

We’re all about giving our people the tools to be the best they can be. Because when we’re at our best (happy and healthy) together we have the power to do something amazing and really deliver. Our benefits include private health or dental insurance, pension contribution, 25 days holiday, free pairs & product discounts, FitFlop Feel-Good programme (including everything from mindfulness to financial wellbeing) and a full blended learning and development calendar.

We also actively encourage Smarter Working (this is our version of Flexible working). We know everyone works differently and we embrace this – we focus on outputs (not hours!) and believe that flexibility drives engagement. Engagement links directly to performance and we need to be at our peak to be able to achieve our business goals!

How to apply

You can apply here -