Researcher

Research and Insights is a vital part of our offering at UnitedUs, as it forms the foundation of every project we work on. We strive to build lasting, trusted relationships with our clients.

As a Researcher you’ll join us in fostering research and insights excellence so that together, we can reach the potential of our global clients, whilst enjoying the journey.

Research design

• Design and execute qualitative and quantitative research projects, including but not limited to:
• Ethnographic studies
• In-depth interviews (IDIs)
• Focus groups
• Online surveys
• Desk research
• Competitive analysis
• Develop screeners and discussion guides to ensure research objectives are met.
• Moderate focus groups and conduct in-depth interviews, demonstrating excellent communication and interpersonal skills.
• Analyse social media and online conversations to understand consumer sentiment and identify trends.
• Collaborate with internal and external stakeholders to ensure research aligns with project needs and objectives.

Data management and reporting

• Analyse and interpret research data to extract meaningful insights.
• Synthesise findings into compelling narratives and presentations.
• Create visually engaging reports and presentations that effectively communicate research findings to internal and client stakeholders.
• Manage and organise research data, ensuring accuracy and confidentiality.
• Collaborate with internal and external stakeholders to gather and integrate data from various sources.
• Analyse large datasets to identify trends, patterns, and insights.
• Prepare reports and presentations that effectively communicate research findings to diverse audiences.

Insights

• Develop actionable insights that inform brand strategy, creative development, and marketing campaigns.
• Identify key trends and patterns in consumer behaviour and market dynamics.
• Contribute to the development of brand positioning, messaging, and target audience segmentation.
• Collaborate with the strategy team to translate research findings into strategic recommendations.
• Develop and maintain a deep understanding of consumer behaviour, market trends, and cultural dynamics.

Job role

People

As a Researcher at UnitedUs, you will be responsible for ensuring our work is informed by quality data, working to provide support to strategists, planners, creatives, developers and project management. Similarly to all roles at UnitedUs, you are also responsible for ensuring that you contribute to a positive workplace culture and camaraderie across the team.

Purpose

• Conduct and deliver research projects, meeting deadlines and budget requirements.
• Generate actionable insights that contribute to increased client satisfaction, improved campaign performance, improved brand awareness, and efficiency gains.
• Develop and maintain a strong understanding of research methodologies and best practices.
• Proactively identify opportunities to improve research processes and efficiency.

Potential

Everyone at UnitedUs plays a key role in the agency, and we want someone to claim their place in our team. By investing in our people we are able to help each person craft the role they want at UnitedUs, and equip them with the tools and skills they need to get there.

Role requirements

Essential

• Bachelor’s degree in marketing, psychology, sociology, or a related field
• Understanding of, and strong interest in, branding
• 3+ years of experience in market research, preferably within a branding agency environment
• Strong understanding of qualitative and quantitative research methodologies
• Excellent communication, interpersonal, and presentation skills
• Proficiency in data analysis and visualisation tools (e.g., SPSS, Excel, Google Sheets)
• Ability to work independently and as part of a team
• Strong attention to detail and organisational skills
• Passion for brands and understanding consumer behaviour

Desirable

• Familiarity with panel survey tools such as GWI and YouGov
• Certification in data analysis
• Experience within a reputable brand or marketing agency