Marketing Director

Marketing Director

Working Hours: Full-time - 40 hours per week

Location: Castle Craig, South of Edinburgh or Central London, with opportunities for remote work

Salary: £70,000 to £90,000 per annum, with an additional London weighting allowance for candidates based in London.

Who we are

We run Castle Health as a business, but we approach our work with the care and dedication you'd expect from a charitable organisation. Our family business was born out of compassion for people suffering from addiction, and direct insights into the growing challenges of accessing addiction treatment in the UK.

We're here to fill in the gaps left behind by decreased funding and support in a world where addiction rates continue to rise. While the issue is widespread, recovery is personal. It's people first, always. With decades of experience, we continually work on enhancing care quality across all treatment levels, expanding our services based on individual needs, and forming partnerships with ethical individuals and organisations who share our vision.

At Castle Health, our purpose is to support people through challenging times in their lives. Upholding the highest ethical standards isn't just a part of our practice; it's fundamental to everything we do. We're grateful for their trust in us, and we're building a team with the same passion for the field and the work they do.

Who we’re looking for

Castle Health Group is looking for a Marketing Director to build and lead our team. This role will oversee digital marketing activities and manage our website portfolio. The ideal candidate will structure the team, drive quarterly planning, and implement effective marketing strategies. You'll play a crucial role in our expansion, strengthening our position in addiction recovery services.

We're looking for someone who shares our passion for making a difference and is a skilled strategic marketer. If you're excited about growing with us and contributing to our mission, we'd love to hear from you.

What they’ll do

Key Responsibilities:

• Build and lead the marketing team

• Develop a marketing strategy and support content and seo in shaping theirs

• Oversee website portfolio and digital marketing initiatives

• Direct SEO, digital PR, CRM, and PPC campaigns

• Establish marketing processes, guidelines, and workflows

• Conduct regular performance assessments and stay updated on industry trends

Qualifications:

• Proven experience in digital marketing leadership

• Strong team development and management skills

• Extensive knowledge of SEO, PPC, email, and social media marketing

• Experience managing multiple websites

• Background in competitive, regulated industries (e.g., healthcare, fintech)

• Interest in mental health and addiction treatment

As Marketing Director, you will report to the Communications Director and collaborate with the senior leadership team including with the CEO, helping shape our marketing strategy while enjoying the autonomy to lead your department.

Benefits:

• Competitive salary and benefits package.

• Support with accommodation and transport for on-site work at Castle Craig.

• Opportunities for professional development and career advancement.

We're looking for a strategic thinker who can drive our marketing efforts forward while aligning with our family-run ethos and commitment to high-quality addiction treatment.