Art Director

Popsa sits at the intersection of generative AI, photography and eCommerce.

Founded in 2016, we’ve already built an award-winning app that’s made printing your memories so easy and accessible that anyone can do it. As a result, we receive 20,000 orders every week and more than 7.5 million people across 50 countries have trusted us to turn their photos into books, tiles, calendar, and more.

And our vision goes far beyond print. We’re building an AI-driven platform that will let people curate and process their experiences in new and exciting ways. Photobooks are just the beginning.

Mission of the role

As the Art Director at Popsa, you will be the driving force behind the conceptualization, production, and execution of our content shoots, ensuring that each project reflects our brand's vision and meets the highest quality standards. You will collaborate closely with Acquisition, Retention, and Product teams, providing clear and inspired direction alongside the Creative Director. Your role will be pivotal in creating a cohesive visual narrative that threads through all brand channels, including emails, blogs, and social media.

Leveraging your extensive experience in both video and photography, you will help expand our visual style guide, defining detailed directions for imagery, video, lighting, set design, and more. You will manage the production process from start to finish, working with a network of stylists, photographers, and set designers to bring innovative concepts to life. Your ability to manage multiple projects—whether large-scale strategic initiatives or detailed on-set productions—will be key to your success.

You will also refine and expand our stock photography database, building authentic photo libraries and curating a collection of elevated brand imagery that features our key products. Your work will support the visual representation of our products across all marketing and social channels, ensuring consistency and excellence across all visual outputs.

What success looks like in your first 6 months

- Audited, established, and documented a comprehensive visual style guide for content shoots.

- Created a suite of elevated best-in-class content to roll out across our marketing channels.

- Produced and art-directed high-quality content shoots for key projects.

- Audited, scaled, and organised our stock imagery database, enhancing its effectiveness.

- Supported the content delivery for various projects, ensuring visual coherence and impact.

- Built a portfolio of beautifully designed photo books for use in our content.

What you bring to the team

• Innovative Mindset: A creative leader with a proven track record in ideation and pushing the boundaries of briefs.
• Video and Photography Expertise: A strong portfolio of video content for social and editorial use, complemented by a solid understanding of photography.
• Customer-Centric Approach: A deep understanding of and commitment to championing the customer experience.
• Team Leadership: Experience working with both small and large shoot teams, assembling the right talent for each project. Alongside stakeholder management.
• Data-Driven: A scientific awareness of performance, using data to inform creative decisions.
• Technical Expertise: Proficiency in Figma, Adobe Creative Suite, and experience in concepting, producing, and managing content shoots.
• In-House/Agency Experience: Experience in either in-house or agency environments, with a knack for commissioning and managing creative briefs with contractors.
• Network and Relationships: A well-established network of stylists, photographers, set designers, and other creative professionals.

Nice to have

• Experience producing shoots in Europe or the USA.
• Familiarity with multi-language or global content localization.
• Your Responsibilities:
• Brand Guidelines and Identity: Uphold and enforce Popsa’s brand guidelines, ensuring visual harmony across all assets and channels.
• Stakeholder Engagement: Present and review ideas and assets with key stakeholders, ensuring alignment and consistency across projects.
• Concept Development: Support the conceptualization of key campaigns, aligning them with Popsa’s overall brand strategy.
• Team Management: Brief and manage freelancers and designers for various content projects, ensuring all work meets Popsa's standards and vision.
• Content Shoot Management: Oversee all aspects of content shoots for Popsa, working closely with Video, Design, and Social teams.
• Product Elevation: Manage and elevate the visual representation of our products in content shoots, ensuring they are showcased in the best possible light.
• Stock Photography and Video Management: Curate and manage Popsa’s stock photography and video assets, ensuring a high standard of quality.
• This role is perfect for a visionary Art Director who thrives on creativity, collaboration, and delivering exceptional visual content that resonates with audiences and elevates brand perception.

Perks at Popsa

• 25 days holiday plus 8 bank holidays (closed between Christmas and New Year)
• An additional day of holiday per anniversary year (up to 3)
• Competitive salaries + Equity options
• Group pension scheme (salary exchange/sacrifice)
• Private medical insurance, including generous dental and eye cover
• Travel subsidies - Cycle to work scheme/season ticket loans
• Enhanced sickness & parental leave
• L&D budget for for conferences and courses
• We’re extremely close to Oxford Circus, Piccadilly Circus and Tottenham Court Road tube stations so commuting is easy + our office is stocked up with our favourite food and drinks

More about us!

• Hybrid - min 3 days in the office in the heart of Soho. Set days so you're in when your team is in (ask us which days)
• Regular social events; think sports day and pride events - we’re a social bunch!
• Town hall, and lunch and learns on a regular basis to ensure our team is aligned
• 6-12 month objectives are set for each team member so they know how they're developing professionally

Everybody is welcome at Popsa

At Popsa, we’re committed to cultivating a diverse and inclusive environment and team. We don’t discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, or any other legally protected status..