Creative Content Lead

Creative Content Lead at Nonna Tonda

London, UK | Full-Time | Hybrid Working

Salary: Up to £40,000 per annum DOE

About Us:

At Nonna Tonda, we bring the authentic taste of Italy right to our customers' doorsteps with our fresh pasta and sauce subscription service. Born from our love for traditional Italian cooking (and perfected in the heart of Emilia-Romagna), we deliver restaurant-quality meals that customers can cook at home in just five minutes. As we continue to grow, we’re looking for a Creative Content Lead to help us share our story, engage our community, and build our brand into a household name.

The Role:

We’re looking for a passionate and creative storyteller who can capture the essence of Nonna Tonda and bring it to life across all digital platforms. As our Creative Content Lead, you’ll be responsible for crafting compelling narratives, driving brand awareness, and engaging our loyal (and growing) community of pasta lovers. From conceptualising campaigns to hands-on content creation, you’ll play a pivotal role in shaping how the world experiences Nonna Tonda.

What You’ll Do:

• Content Strategy & Planning: Develop and execute a cohesive content strategy that aligns with our brand vision and marketing goals.

• Creative Campaigns: Lead end-to-end creative campaigns, from ideation to execution, ensuring they resonate with our audience and drive engagement.

• Social Media Management: Manage and grow our social media presence, curating content that captivates and builds community.

• Storytelling: Craft compelling stories that celebrate our Italian roots, the artistry of fresh pasta making, and the joy of cooking at home.

• Multi-Channel Content Creation: Oversee content creation across all platforms, including website, social media, email marketing, and print collateral.

• Collaboration & Leadership: Work closely with the marketing team, graphic designers, and photographers to produce high-quality, on-brand content.

• Analytics & Optimisation: Monitor and analyse content performance, using insights to continuously improve and optimise our strategy.

What We’re Looking For:

• Proven experience in a content creation or creative leadership role, ideally within the food, lifestyle, or e-commerce industry.

• Exceptional storytelling skills with a knack for creating engaging narratives that resonate with audiences.

• Strong understanding of social media platforms, trends, and best practices.

• Creative flair with a strategic mindset—able to balance creativity with business objectives.

• Hands-on experience with content management systems, social media tools, and analytics platforms.

• A solid understanding of Adobe Creative Suite (Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Adobe Indesign and video editing software (e.g. Adobe Premier Pro or similar).

• Passion for Italian food and culture (bonus points if you can roll out a mean sheet of pasta!).

• Excellent communication and project management skills.

Why Join Us?

• Be part of a fast-growing food brand that’s changing the way people enjoy authentic Italian meals at home.

• Opportunity to shape the voice and visual identity of Nonna Tonda.

• Collaborative and passionate team that values creativity and innovation.

• Competitive salary, perks, and of course, access to the best fresh pasta in town!