Verbal Strategist | London or Lisbon

Verbal Strategist | London or Lisbon

Job description

How&How are a talent-driven, creative company with offices in London and Lisbon. Since 2020, we’ve been building a nurturing home for the world’s best thinkers, most talented creatives and restlessly curious minds in a collaborative, ego-free culture that nurtures creative ambition and promotes confidence and growth.

One of the core principles of “leftright” thinking at How&How is equality. This applies to equality in our workforce too. We’re proud to be an equal opportunity employer and we’re committed to diversity and inclusion. We don’t discriminate on the basis of race, gender, ethnicity, citizenship, national origin, religion, sexual orientation, age, marital status, disability, or any other legally protected status.

We’re looking for the person—not the job description. If you’d like to be part of our family, we’d love to hear from you. You may be exactly what we’re looking for... we just don’t know it yet :)

What we're looking for:

How&How are seeking a full-time Verbal Strategist to join our growing global family. You will be a thinker and doer who’ll translate data and the world around you into meaningful insights and actionable recommendations for our clients. You will be a team player who is generous with ideas, and has strong beliefs — loosely held.

You will have experience in understanding different types of business models and challenges, doing desk research and analysing large amounts of content to develop cut-through insights, and connecting these insights to clients’ business and brand opportunities. You will leverage a background in branding design to inform brand strategy for clients and work alongside How&How’s design and marketing team to review data, conduct analysis, uncover insights and prepare a coherent and persuasive point-of-view and actionable recommendations for our clients.

Topline: a natural wordsmith who can apply analytical rigour, critical thinking, and creativity to solve complex brand and marketing issues. You’ll create lasting impact by demonstrating industry-leading thinking, entrepreneurial spirit, and restless intellectual curiosity in your everyday work.

What we’re after:

• Bachelor’s degree plus 4+ years experience in brand, advertising, digital or management consultant agencies
• Proven critical thinking, content synthesis and research skills
• Exceptional communication, writing, analysis and organisational skills
• Familiar with brand strategy, brand naming, product and portfolio architecture, creative briefing, campaign messaging and design principles
• Has high standards for work and impeccable attention to detail
• Ability to influence and inspire others with a strong bias for “why not?” to “why?”
• Open-minded, inherently curious, and willing to share fresh perspectives in solving problems
• Knows the big picture, thinks about the present and the future; explores and presents possibilities
• Elevated sense of design, colour and aesthetic
• Keeps finger on the pulse of trends, design and technology

Job requirements

What you’ll do:

• Work alongside Creative and Strategy Directors to shape brand strategies and systems from the ground up
• Be comfortable auditing market landscapes and digesting researched materials to inform client positioning, writing copy for brand decks, presenting directly to clients, and mapping brand strategies back to visuals
• Frame insights in clear language and craft compelling stories
• Support and partner with others to create thought leadership, frameworks, and processes
• Structure, analyse, and synthesise primary and secondary research to generate actionable insights
• Provide a clear assessment of the future relationship between the client and their consumers
• Researches the client's business context and understand the client's decision criteria
• Be able to start positioning, brand architecture and tone-of-voice hypotheses

What we offer:

• Salary of £55,000 in London or €55,000 in Lisbon
• 9 Day Fortnight with every other Friday off
• 28 Day additional Holiday allocation (including Bank Holidays)
• €1,000/year Skills & Training Allowance
• €1,000/year Work Together Allowance (trips between London and Lisbon)
• Macbook Pro setup provided
• Hybrid 50 / 50 working setup
• Pro Bono Environmental Studio Projects
• Transparent Tiered Salary System
• Quarterly Review with Bonus Opportunities
• Minimum of 50% females / non-gender specific shortlist for every position
• Resident Second Home Membership with permanent desk in Lisbon / London / Hollywood with all the perks
• Second Home Membership access to cultural programme of talks and social events
• 2 x 2 Week Remote Working Opportunities (timezone dependent)
• We’re currently working towards B-Corp Status and hope to complete in late 2022 / early 2023