Social Media Specialist
Job Description
Social Media Marketing Specialist.
As our in-house social media marketing specialist, you will create both physical and digital visuals using the company’s branding guidelines designed by Pentagram.
Where & When:
- Based on Golborne Road, West London - a 5-minute walk from Ladbroke Grove station.
- Monday - Friday, with flexibility to interchange weekdays with weekends for event coverage.
Who We Are:
Love Supreme Projects is a well funded startup. Having opened in February 2022, the team has grown from 8 to 25, as our community continues to grow. We have an executive Board that the CEO reports to.
We are building a brand with an experience at the heart of it. Our mission is to CrackPeople’s Hearts Open. This is ultimately the purpose of all Yoga practices.
We offer all aspects of Yoga, including physical practice, chanting, meditation and yoga philosophy. On Friday Nights we have dance, live music and sound events. Our Friday nights are mostly sold out with wait lists, as well as many of our regular classes. Everything is in person and Live-streamed. We have people tuning in from all over the world. We are local and global.
Who You Are:
- Proficiency in design software (Adobe Creative Suite, Lightroom) and video editing softwares.
- Strong understanding of social media platforms and marketing strategies.
- Experience with social media advertising and promotions.
- In-depth understanding of social media platforms, particularly Instagram.
- Analytical mindset with the ability to interpret data and metrics.
- Positive attitude and works well in team environments.
- Highly organised and adaptable to last minute changes.
- Ability to understand brand guidelines.
- Keen eye for detail with the ability to follow specific brand guidelines.
- Proven experience (at least one year) as a Content Creator, Social Media Marketer or Designer.
- Passionate about using social media to build and maintain our local and global communities in new and exciting ways.
- Creative thinker and the ability to generate innovative ideas that fit into an existing brand identity.
Your Responsibilities
Love Supreme Projects
Content Creation:
- Develop and produce visual content (graphics, photos, videos) for social media platforms, especially Instagram.
- Create compelling posts, stories, reels, and videos that engage the audience and promote brand messaging without compromising its integrity and roots : music, art, nature, yoga, neighbourhood.
- Planning your content depending on what events we are hosting.
Marketing Strategy:
- Plan and execute digital marketing campaigns across various social media channels.
- Develop content calendars and strategic plans to drive engagement and growth.
Marketing Design:
- Design marketing materials such as social media graphics, email templates, posters, and advertisements.
- Ensure all designs align with the brand’s brand guidelines.
Social Media Management:
- Manage and monitor social media accounts, including posting content, responding to comments, and engaging with followers.
- Analyse performance metrics and adjust strategies to optimise engagement and reach.
Data Analysis:
- Use analytics tools to track and report on the performance of social media campaigns.
- Make data-driven decisions to improve future marketing efforts.