Graphic Designer - Six Month Fixed Term Contract

British Olympic Association and Team GB

Team GB is the British and Northern Irish Olympic team – one of the nation’s most successful teams and one of its favourite brands. Run by the British Olympic Association (BOA), Team GB competes at Olympic and Olympic Winter Games and other events such as the European Games, Youth Olympic Games and European Youth Olympic Festivals.

The BOA is independent and privately funded. Our success is entirely dependent upon the income we receive from our commercial programmes, including but not limited to sponsorship, fundraising, licensing, and events.

Team GB is the public-facing brand of the BOA and with over 3.6m followers across its channels has a highly engaged and passionate audience. With the Paris 2024 Olympic Games on the horizon and so close to home, the BOA has set out on an exciting new strategic path to refresh its brand, invest in data and generate new forms of content to grow our audiences and further engage the nation in support of our team and athletes.

This year Team GB launched a new visual identity and brand platform; Everyday Extraordinary. The visual identity consists of a new brand palette, owned font and a suite of design assets built on patterns inspired by movement and sport. It is providing the opportunity to build on the identity of the nation’s most loved sports team by creating modern, fresh and recognisable design assets.

The Role

Team GB is looking for an exciting design talent to bring creativity and ideas to the team that will help execute the campaign and brand communications strategy and generate exciting assets to engage our athletes and fans across multiple channels and environments for Paris 2024.

Our ambition remains consistent; we want the nation to help inspire Team GB’s athletes to extraordinary achievement at the Olympic Games. This role plays a significant part in that by building on a much-loved brand, working with a new and exciting visual identity and being a significant part of a team taking the excitement to the fans.

Ultimately, we aim to create a sense of belonging for fans and athletes within the team through our One Team GB ethos.

Development of digital assets is key to the role and there will be the opportunity to shape those assets across Team GB channels through ideation and by using various design techniques and approaches.

In addition, the whole brand team has a responsibility to ensure the brand is used in an exciting and engaging way by all internal and external stakeholders whilst adhering to brand guidelines.

Key Responsibilities

The role will involve a wide range of design and artwork responsibilities:

1. Support marketing campaigns and activation strategies, by:

- Regular design of assets for Team GB channels including ECRM, website, social channels and out of home

- Supporting specifying production requirements with printers and managing the production through to delivery of branding

- Managing brand assets and supplying logo artwork and photographic assets to external partners

- Creation of asset packs.

2. Brand development and guardianship – working with the Senior Graphic Designer, Head of Marketing and colleagues to ensure the ongoing health of the Team GB brand through strong brand management and development. This includes the ongoing management and application of brand and licensing guidelines both internally and via stakeholders externally.

3. Commercial – support the Senior Graphic Designer and Head of Marketing in providing assets to support new business and existing partnership programmes, as well as the development of licensing (Team GB Shop) and events (e.g. Team GB Ball).

4. Digital content – development of content designed for social and digital media channels, including Out of Home creative and content for eCRM channels and customised emails.

5. Corporate design requirements – ongoing maintenance of presentation formats, illustrations, infographics and charts to showcase the work of the BOA and Team GB.

6. Games-time branding – working with brand colleagues, managing the Games-time branding order. Identify and work with suppliers (UK and in-country), support in managing costings to ensure best value for the organisation.

7. Finance –support the Senior Graphic Designer in selecting and managing external suppliers and researching and advising on a range of production options in line with budgetary requirements.

Key Challenges in Delivering the Role:

• Managing deadlines with projects involving very tight timelines

• Factoring in the process of approval to project timelines for all work produced from within the BOA and, in some cases, external stakeholders, e.g. sponsors.

• Building strong internal relationships in a short timeframe.

Relationships and Interfaces:

• High level of liaison with all BOA internal teams, external partners, agencies, stakeholders and suppliers.

• Close working relationships with the Marketing, Commercial, Digital and Communications teams, and senior leadership to deliver on objectives.

• This role reports to the Senior Graphic Designer/Head of Marketing.

Person Specification

You will be a marketing professional with:

• Ideally 1-2 years’+ experience working with recognised commercial brands

• Content production and branding creation experience

• A creative approach to solving design challenges

• High standards of execution, with high levels of accuracy and attention to detail

• Experience in working with suppliers on production and delivery of physical branding, including format, finishes and managing deadlines

The role requires the following skills:

• The postholder will need to be able to demonstrate high levels of competency in the following software applications:

- Adobe Creative Suite CS4

- In Design

- Illustrator

- Photoshop

- Bridge

- Microsoft Office

- PowerPoint

• Knowledge of both the Mac and Windows operating environment is preferable. The BOA’s in-house system is Windows based, although there is a full Mac suite for the Graphic Designer.

• Basic knowledge of HTML.

• BOA is looking for an individual with an HND in Graphic Design (or an equivalent level qualification).

• Additional capabilities in methods including (but not exclusive to) illustration or motion asset creation are highly desirable.

• Able to build effective working relationships.

• Excellent communication skills – updating the relevant project manager(s) will be key to ensuring efficient and correct completion of all jobs.

• High levels of organisation to be able to manage workload and timelines.

• Ability to work both as part of a team and on their own without supervision.