Otherway

Otherway

A change in direction.

We design brands that redefine categories and culture.

Otherway is a design and communications studio with offices in London and New York.

We are experts in creating and transforming brands for a new generation, placing them at the heart of culture to connect with audiences in innovative ways.

Our work blurs the line between design and communications, combining bold conceptual thinking with exceptional execution to ensure that every interaction with the brand is meaningful and effective.

Inside the Company

Based in Primrose Hill, Otherway’s 55-person multidisciplinary team are all full of smart ideas and a shared purpose to help our clients and ventures succeed.

For Otherway, the most successful clients and ventures are a result of combining smart ideas with a shared purpose.

Mission and Values

From the start, Otherway’s mantra has been all about making great brands with good people. This enables the team to not only enjoy what they do and who they work with, but hopefully leave the world in a better place.

The vast majority of the company’s work looks to introduce new brands and ideas to the market; aiming to create the businesses of tomorrow from scratch, or relaunching the more established ones in bold new ways.

Culture and Benefits

Collaboration sits at the heart of Otherway’s team culture. It believes that genuine partnership – with clients and with each other – leads to better work.

This extends from roundtable idea sessions at the start of each project, to celebratory team lunches and end-of-month round-ups at the end of projects, too.