Otherway

Founded in 2013, Otherway is a strategically-led studio where design and advertising work together to connect with a new generation of consumers.

The team’s work varies across categories – from collaborating with fast-growing brands, such as Cabinet and Hylo, to more established businesses, such as Fortnum & Mason and Strongbow.

By launching new brands and transforming established ones, the team aims to create a more positive future.

Inside the Company

Based in Primrose Hill, Otherway’s 50-person multidisciplinary team is made up of strategists, designers, creatives, copywriters, account managers, performance marketers and web developers.

For Otherway, the most successful clients and ventures are a result of combining smart ideas with a shared purpose.

Mission and Values

From the start, Otherway’s mantra has been all about making great brands with good people. This enables the team to not only enjoy what they do and who they work with, but hopefully leave the world in a better place.

The vast majority of the company’s work looks to introduce new brands and ideas to the market; aiming to create the businesses of tomorrow from scratch, or relaunching the more established ones in bold new ways.

Culture and Benefits

Collaboration sits at the heart of Otherway’s team culture. It believes that genuine partnership – with clients and with each other – leads to better work.

This extends from roundtable idea sessions at the start of each project, to celebratory team lunches and end-of-month round-ups at the end of projects, too.