Digital Campaigner

Heatherwick Studio is a global team of 250 problem solvers dedicated to making the physical world around us better for everyone. We are practical inventors with no signature style. Our motivation is to design soulful and interesting places, led by human experience rather than any fixed dogma.

We enjoy pushing the boundaries of what is considered possible. We look for studio members who have the entrepreneurial spirit to make things happen and who delight in sharing their knowledge and experience. We want self-reflective people who are committed to their own growth and unafraid to support the growth of others.

We expect all studio members to work together with honesty and integrity, and to have genuine care for each other. The studio is a creative community and it’s fundamental to us that everyone feels they belong, regardless of their culture or background.

Purpose of the role

This job is part of a new campaigns team in the studio, created to help us engage the public and professionals in a global debate about the design of buildings and their impact on people’s health and happiness in cities around the world.

We think buildings affect how you feel, moment by moment, day by day. They have the power to lift you up and make you feel awestruck, playful, safe and romantic, just as they have the power to make you feel numb, alienated and sad. The problem is that many parts of most cities have become soulless, joyless and boring. We want to challenge this and help create places that are much more human.

A lot of the debate will happen in a digital space and this role will create and curate multiple platforms across a content ecosystem, building communities of interest and nurturing activism.

The post holder will have strong editorial and technical skills, sound judgement, and a passion for design. They will understand and enjoy the dynamics of campaigning and be comfortable in a creative environment where we seek to challenge and inspire each other.

Core Responsibilities

1. Social media:

Take lead responsibility for identify the right platforms for this campaign and developing content plans for each channel (both owned and earned), publishing a mix of video, graphics, animation, imagery and text to involve and engage each target community.

2. Website:

Share responsibility for the editorial quality and the functionality of the campaign website; curating and publishing content including text, images, video and other media; and collaborating with colleagues and external agencies to support hosting, analytics and content development on the site.

3. Analysis:

Generate and apply data and insight to constantly review and improve our campaign strategy; enabling us to make data-led decisions.

4. Engagement:

Keep studio members around the world connected and informed about the campaign, publishing regular content on our intranet platform; and develop the capacity for the campaign to capture contacts data, manage email lists and build a global supporter base.

5. Knowledge:

Bring the latest digital and channel knowledge to the studio, including awareness of trends, best practice and emerging technologies, helping us use this proactively to exploit the strengths of different platforms and broaden the reach and impact of our campaigning.

Personal Competencies:

• Experience and understanding of digital campaigns and activism.

• Excellent editing and proof-reading skills, and experience of producing substantive

written content for social channels and the web.

• Someone who is curious and uncorporate, and can make things happen.

• Flexible enough to multi-task, happy to muck in, and able to prioritise effectively.

• A passion for design and social impact, and the studio’s projects, culture and ambitions.

• Good working knowledge of Google Analytics, Adobe Analytics or other software used to measure performance, setting up site-wide tagging and journey mapping.

• An understanding of social media management, scheduling and listening platforms such as Sprinklr, Netbase or Meltwater.

• Confident using a range of content management systems including AEM, user-journeys and website best practice. Some experience of Sharepoint and OpenAsset may be useful.

Training and Professional Development

We recognise the importance of training and professional development for all studio members.

We encourage you to drive your own development within the studio in conversation with your

Line Manager who will support you on the journey.