Mid/ Senior Paid Ad Motion Graphics Designer + Content Creator

PAID ADS MOTION GRAPHICS DESIGNER + CONTENT CREATOR

Full-time, Clerkenwell, London

KatKin’s opportunity

Did you know that some cat food contains as little as 4% meat? Cats are carnivores – they need meat to thrive – but cat food companies use powdered animal derivatives because it’s cheaper and easier, and they top it up with grains and fillers that cats find hard to digest. It’s all about shelf life and profit; not what cats really need.

We do things differently at KatKin. We’re changing the cat food industry, with our 100% Fresh-cooked premium meat recipes, delivered to doorsteps everywhere. Each recipe is designed by our in-house vets and nutritionists, to be the very best (and tastiest) nutrition for cats.

And the results show: 93% of cat parents see a health transformation in their cats when they join us. It means we’re saving cat lives, and putting pressure on the rest of our industry to be better – to make cat food that’s good for cats. Ready to help us?

Why you’ll love working with us

The energy here will blow you away, from day one. We’re an ambitious, passionate, rapidly-growing start-up, and we never back down on our mission to make cats healthier and happier. We’re proud of what we do, proud of our exceptional products, and you’ll be a central part of that.

It’s an exciting time to join us too. Our customer base is growing every day, and so are our team and our product range – moving into not just cat food but wider cat health products. Surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of cat lovers, you’ll know that KatKin is a mere whisker away from becoming a household name, making a difference for cats and cat people everywhere.

The Role

Millions of cat parents see KatKin's ads every month, and as KatKin's Motion Graphics Designer & Content Creator, you have the opportunity to improve our creative and storytelling, to shoot cat content and to leave a remarkable first impression of the brand and drive tens of thousands of new customers to try our fresh cat food.

As our Motion Graphics Designer & Content Creator you will own and create the assets that stop thumbs, put a mirror to the life of a hardcore cat parent and ultimately grow our base of trialists. You will relish in the creativity and challenges needed to continually produce engaging and best-in-class assets to scale our online sales and audiences fast and effectively – with the role weighted towards paid social creation.

Key ownership areas:

• Edit and design engaging paid ads; bringing fresh approaches to our brand’s acquisition channels.
• Capturing video and stills content for paid social ads; driving high-intent traffic to our website and landing pages (including but not limited to FB, Instagram, TikTok, and Youtube).
• Work closely with our Head of Acquisition and team to objectively analyse the performance of published ads and landing pages to develop and share insights that drive big improvements in lead engagement and trialist acquisition.
• Stay ahead of new paid social channels and digital acquisition growth ideas and trends.

Who we are looking for:

• 5+ years in a motion graphics designer roles, whether agency and/ or client-side, with your key ownership area being paid video ad creation and design, and motion graphics skills.
• Video editor and visual storyteller who understands the importance of emotion in creating engaging creative to drive results.
• Wunderkind with Adobe AfterEffects, Premiere Pro, Photoshop and comfortable in Illustrator.
• Real-world videography and photography experience to create basic best-in-class videos and stills.
• Mission-driven, high energy and a natural sense of curiosity and urgency for results.
• Proven track record and portfolio of best-in-class videos ads that drove conversions.
• A fast-working, hungry creative, capable of juggling multiple briefs at once and delivering on-time and within budget.

Nice to haves:

• Natural conversation starter and extrovert who enjoys engaging with people to brainstorm new creative campaigns.
• Strong analytical capabilities to complement creativity and first-hand trialist acquisition insights.
• You have a cat, or two or three! And you are passionate about doing the right thing for them.

What we offer:

• Career defining opportunity in being instrumental to scaling our brand, fast
• No egos and a small close-knit team
• 25 days of holiday every year plus your birthday off
• 4 week WFA (work from anywhere) policy
• Up to 2 days WFH every week
• 12-weeks paternity / maternity leave
• Discount on KatKin fresh food and pantry products for your cat
• Comprehensive AXA health insurance including optical and dental
• Yearly personal development budget
• Company pension
• All the popcorn, fresh fruit, soft drinks, tea and coffee you can eat and drink; great banter and a cat (and dog) friendly office