MID WEIGHT CREATIVE / GRAPHIC DESIGNER
Job Description
We're on the lookout for a creative who's got a soft spot for FMCG brands and a hard driving creative flair. Imagine yourself as the creative powerhouse, working in tandem with a dynamic marketing team to propel the UK's fastest-growing and most acclaimed baby food brand to new heights.
At Piccolo, we're not just another baby food brand – we're the rebels of the puree world, breaking free from the blandness of yesteryear. Say goodbye to those old-school brands that tasted like mushy nostalgia. We're on a mission to be the cool kids on the parenting block, keeping it real and ditching the sugar-coated nonsense.
In this role, we're not just looking for a designer, we want someone ready to step into the spotlight and imprint their unique touch on a brand that's truly bringing a new voice to the baby category. Someone who can seamlessly transition from brainstorming wildly inventive ideas to refining the nitty-gritty details of design execution. This isn't your typical in-house design role, it's an opportunity to be part of a challenger brand taking on industry giants in a fast paced environment.
YOU:
• Ready to jump headfirst into shaping a brand that's making waves.
• An enthusiastic creative who draws inspiration from disruptive brands beyond the baby world.
• Able to navigate both the day-to-day projects and creatively demanding campaigns, with a constant desire to elevate the brand.
• A flexible attitude with the ability to pivot during projects
• A visionary with an intelligent approach to concept generation.
• An effective communicator and decision-maker comfortable in the driver's seat of creativity
• Capable of managing multiple projects and external creatives efficiently to ensure the brand shines holistically.
AREAS OF RESPOBSIBILITY:
• Packaging EPD & NPD – Pack design for both existing and new product launches. Looking into consumer insights and auditing competitor brands to unravel creative solutions. Designing pack artwork for optimum on-shelf stand out and consumer resonance.
• Social content – Being aware of social media trends and working with our social media exec to inject the correct tone and creative direction to help bring ideas to life.
• Campaign ideation – bringing ideas to group brainstorming sessions that help push boundaries and position the brand as a challenger player
• Campaign activation – bringing campaigns to life through visuals, content and merchandise across all platforms
• Shopper marketing – creating artwork for print and digital adverts and in-store POS.
• Newsletters – designing engaging monthly newsletter series
• Managing external resources – briefing and liaising with freelancers to ensure we are delivering high quality creative that is on-brand and on-time
• Challenger thinking – constantly finding ways to push the boat out across all platforms, while being aligned with brand values, marketing strategies and business goals.
WHAT YOU’LL NEED
• At least 2-3 years of industry experience
• A portfolio with creatively executed design showcasing a variety of works across multiple platforms
• To be proficient in the Adobe Creative Suite
• An understanding of FMCG brands
• To be London based (or able to travel into our London office) 4 days a week
LOCATION
Our office is nestled in London Bridge, just a minute away from the bustling Bermondsey street.
🙌 A BIT MORE ABOUT WHAT WE OFFER
🏖️ 25 days holiday (plus bank holidays)
🌎 1 week work anywhere you like
🍾 Yearly team holiday
🍕 Monthly socials
🐶 Dog-friendly office
📣 A BIT MORE ABOUT US
Forget Gen Z – Piccolo is all about raising Generation Goodness. They don’t know about Tik Tok dances or Olivia Rodrigo yet, but they get exactly the nutrition they need to grow up strong, happy, and healthy from the inside out. We’re growing a generation that is raised on real nutrition and grounded in goodness by making it as easy as possible to fill your little one with good stuff while doing right by people & the planet.
Maximum goodness, minimum nonsense.
Piccolo. Putting nutrition first, second and third.