Head of Social & Community

Head of Social & Community

Salary £80,000 + benefits

Hybrid working, London based

Ref: SM-34250

An exciting time to join a new cosmetic brand offering innovative beauty products, globally!

A start-up led by some of the industry’s brightest minds. They will inspire creativity, artistry and self-expression, and drive beauty sector innovation.

If you possess experience as a Head of Social & Community within the beauty sector, this is a fantastic opportunity for you.

Roles & Responsibilities:

• Run the day-to-day management and scheduling, activations and executions of all brand social media platforms.
• Develop, pitch and produce original, social-first content, for all channels.
• Develop relationships, strategies, action plans and be the key liaison between social media partners
• Work with Talent and Influence/Partnership team to develop campaigns around content, shared audience and talent channel coordination.
• Working closely with the Marketing Manager, define and manage paid media strategies and campaigns for social channels.
• Working with Partnerships and Collaborations on defining social editorial content strategy
• Understanding localized social media strategies, cultural moments and platforms, in new territories for growth (e.g. Asia, Middle East, South Africa)
• Working closely with Marketing, Service & Experience to define a social and content-first strategy, plan and execution for key channels such as eCommerce.
• Developing live stream (including commerce) content innovations, strategies, plans, innovation and executions with Marketing Manager, Influence and Service & Experience teams globally
• Developing strategies for avatar based talent initiatives, including digital audio.
• Identify trends in the social landscape. Creating content at pace in line with brand TOV and capabilities
• Help identify and map the landscape of appropriate social media content creators and influencers, Manage relationships with key influencer and agencies to input and action contracts and schedules in line with Brand TOV, for regular partnerships and brand activations
• Establish Community Engagement activities such as events, and campaigns, work with pr house on gifting strategy to build and define customer base incrementally until they scale their team and community
• Good knowledge of community and social media management software such as HypeAuditor, Sprout social, Brand 24, etc.
• Set up baseline social media metrics, KPIs, standards and reporting processes
• Work closely with the CXO on co-creation, testing and research activities to understand how the brand resonates, sentiment around beauty and other cultural influences
• Partner with the Service & Experience team to co-create processes, policies and principles to handle issues and enquiries raised by customers on Social Media channels and Social Shopping journeys

Experience and abilities sought:

• Experienced as a Head of Social & Community, able to work full cycle from planning and strategy to being hands-on
• Experience of the Beauty industry, knowledge of the beauty communities and its key players
• Marketing and social campaign collaboration and execution experience
• Data analysis, analytics and analytics on social media, marketing and community platforms and tools
• Growth activities such as PPC, SEM, social CRO, digital ads, lead generation, media buying, etc.
• Community and social media management software such as HypeAuditor, Sprout social, Brand 24, etc.
• Ability to create marketing emails with Mailchimp
• Ability to assist with administrative production on shoots eg call sheets, booking cars, invoice logging
• Experience speaking with and maintaining relationships with PR, influencers, influencers agents, beauty and talent agents
• Track record of successfully executing marketing and social campaigns, community activations and events.
• Ability to collaborate with multiple disciplines from Creative, Talent, Customer Service, Experience Design and Legal teams
• Proven experience in community, event planning, management and execution

This role is well suited to a Head of Social & Community with a passion for beauty sector innovation.

If you are flexible and adaptable to work in a start-up environment, able to work collaborative and without ego please send in your CV with confidence to hello@wearepeas.com

Its important to note we review each and every application, which takes a great deal of time. Therefore only those who are suitable will be contacted (though we will endeavour to reply to you all).

Equality of opportunities, fairness and kindness are at the heart of what we do at Peas. We pride ourselves on recruiting candidates on the sole merit of their skills and ambition, irrespective of their background, identity, and disabilities. It is our responsibility, as talent agents and individuals, to foster an environment of inclusion and respect where everyone is encouraged to apply for (and land!) their dream job. Real personal success can only be achieved together.