Strategist

The Yard Creative is looking for an experienced Strategist to join our growing team and help to continue delivering excellent strategic work and recommendations. You will report to the Head of Strategy and support the delivery of evidential-led strategy for our clients, backed by solid research, trends, insights and consumer behaviours mixed with an ability to think differently and innovate past the obvious and expected. You will also lead the research and strategy on smaller to medium-sized projects.

You will be willing to work across multiple projects with big brands, entrepreneurs, and start-ups, working in all sectors including lifestyle and consumer brands, FMCG, fin-tech, property, and retail. You will be working alongside an integrated team of creatives who specialise in brand, digital and 3D design during the lifespan of a project.

Your daily duties will include:

To carry out desk research and analyse outputs of several types of research inc: benchmarking and competitors, macro and micro societal, behavioural, and cultural insights and trends)

Identify interesting patterns that combine diverse references to turn observations into insights

Conduct competitive and category audits thoroughly, and tell what cultural truths might be relevant to the project

Present your thinking and analysis to the team to inform their creative work

Utilise social listening software (e.g. Meltwater) to translate digital chatter into actionable insights for clients

Social media analysis of brand and user-generated content

Help design, facilitate and lead creative workshops which shape brand strategies and fieldwork activities

Collaborate with other team members to flawlessly execute project deliverables

Recording of learnings, insights, notes and actions from client meetings and research calls/activities

Support and create content for TYC channels (Newsletters, LinkedIn, Instagram & Website)

Identify, define and build strategic solutions to client briefs – from every aspect from the initial meeting through to presenting the findings ‘so what’s’ and ultimately what the brand/strategic ‘big idea’ is.

Compile presentations to concisely tell the story of the strategy and prove to the client that this is the right direction of travel

Be client-facing, a key point of contact in liaison and responsible for the work, presenting the findings and recommendations

When not working on client projects, generate our own insight pieces that we can take to market or clients to initiate new projects and write white papers on findings and future strategies

The ideal person:

Minimum of between 3 to 5 year experience in a strategic &/or creatively focused agency

Curious about understanding people, brands and culture

Crafts consumer online surveys

Contributes to the creation of brand strategy and recommendations: brand positioning, purpose, pillars, values, mission

Enjoys turning qualitative (i.e. interviews) and quantitative data (data) into arguments

Can communicate clearly, and add value to meetings, calls and presentations when comfortable and prepared

Loves all things digital/social

Enjoys collaborating with teams to execute work

Conscientious with their work, adhering to processes, placing emphasis on meeting deadlines, and ensuring the details are right

Delivers with intent by being organised, making plans and prioritising tasks

Conducts qualitative research (e.g. stakeholder and consumer interviews, focus groups)

What you will bring to the role:

A willingness to jump in and learn, and eventually lead in developing insights, identifying cultural trends, and running specific research projects that shape strategies for our clients and brands

A proactive approach to solving problems and being unafraid to ask questions and share ideas

An open and inclusive mindset - curious and open to learning from others with a different set of personal and professional experiences

A drive to share all that you know, have learnt and experienced thus far to understand, challenge and help grow our collective strategic offer, service and value we offer to our clients

Qualifications required:

2:1 or higher Bachelor's Degree

About TYC

TYC is an award-winning, strategic design studio based in London. We are creative catalysts, partnering with people who want to challenge their sector. We are a growing team of passionate creatives who thrive on building great relationships with our clients and expert partners.

What we’ll do for you

In exchange for bringing, it every day, we’ll ensure you’ll be a part of a wide variety of creative challenges, work with Global Brands and entrepreneurs, have exposure to many different aspects of the business and continue to learn every step of the way. We value honesty and transparency, sharing ideas and working as a team to achieve a sustainable and healthy work-life balance. Everyone who works at TYC receives a laptop to work seamlessly across our studio, break out or client spaces as well as up to 3 days a week working from home as part of our hybrid working policy.

And lastly

You’ll be part of an agency whose profits go towards affecting climate, demographic and economic change. At a time when we’re all telling our clients to have a bigger purpose, we’re leading the way and showing others how it's done.