Brand Writer

The role.

A London-based Writer with 5+ years of experience in a creative brand agency. You’ve seen and done a little bit of everything and are an expert in your field, but you want more: more responsibility, more experimentation, more of a challenge and more room to impact big, beautiful, creative ideas. You write with real people in mind and have a holistic understanding of branding, knowing when, where and why copy needs to shine, and when it needs to be stripped back. Above all, you’re itching to be an engaged and invested part of a whip-smart creative team.

Who you are.

You are a verbal force to be reckoned with, with an unwavering eye for detail. You’ve honed your craft and are looking for creative mentorship and the space to lead a team. You’re adaptable, happily shaping the way you work to fit specific projects, and you understand the right way to do things is always a moving target. You challenge convention, compulsively pick apart copy, and are constantly dreaming up better ways to write what’s out there. You’re a producer’s dream when it comes to time management and you communicate without having to think twice about it; you will be across every project in the studio, so it’s imperative that you’re able to both drop in and out of workflows and keep a finger on the pulse of every single one. You’re a storyteller through and through, as comfortable speaking to a boardroom of directors as you are leading creative workshops and collaborating with people one on one. You don’t just have brilliant ideas, you speak about them eloquently and effectively.

Who we are.

DixonBaxi is a group of people who make beautiful, original brands that change the world for the better. We’re fuelled by creativity and reject convention. We are trusted by some of the world’s most interesting companies, including Max, ITV, Hulu, TNT, Samsung, Audible, AT&T, British Land, IMAX, Konami, Eurosport, Netflix and AC Milan. Brands that seek to be brave and challenge convention.

We partner with brands and in-house creative teams across the world from our London studio. We seek revolution rather than evolution and embrace change to remain fiercely original.

Great design is born of difference; we constantly seek new perspectives and identities to build our team. We’re a vibrant, eclectic, open group of people from Seattle, Lagos, New Zealand and everywhere in between, which makes for a rich environment full of ideas.

What we believe.

DixonBaxi is a place of growth. A positive and diverse culture makes us all do great things. The creative studio atmosphere allows everyone to develop new skills, try new things and never settle. We are open-minded and adapt to new ways of working or thinking constantly. We foster access, opportunity and success for everyone.

We care about the team and always look for new ways of working and supporting each other. Our 4.5-day week is a good example, and Friday lunches - the weekly thank you!

Our benefits include Mental Health Support, gym membership discounts and a cycle-to-work scheme. We encourage travel overseas to meet our clients and embrace the opportunity to do things together (like our trips to Copenhagen and Barcelona).

As for the fun stuff - we come together every Wednesday to celebrate projects, birthdays and workiversaries. There is the opportunity for each person to shout out thanks to other team members.

What you do.

These are just some skills we would expect a Writer to have. We know brilliance comes in many forms, and our minds are always open.

• Your a verbal chameleon, able to pick up different tones of voice with immediacy and impact. You’re able to separate your voice as a writer from the brands we create.
• An empathetic copywriter, you think about your audience at all times. You write for real brands and real people, not for yourself.
• The ability to forge strong designer/copywriter relationships.
• You are a natural problem solver and get a kick out of teaching.
• You are not bound by convention. You are brimming with originality and new creative ideas and approaches.
• You manage your time effectively, maintain responsibility for your projects and ensure they always run smoothly.
• You are passionate about design, creativity and pushing the boundaries of how you work.
• You prefer to invent rather than follow trends
• You own all of our voice, naming and tagline workflows. You understand how to delegate and how to lead.
• Using strategy and research to gain deep knowledge of the project you reflect your understanding in your work.
• You’re a natural mentor and teacher. You always find opportunities for junior team members to grow and sharpen their skills.
• A team player who thrives on collaboration within and across teams
• Ability to craft exceptional work from brilliant ideas and clearly articulate how those ideas lead to a final piece of copy.
• You have broad knowledge and deep understanding of voice, naming and tagline methodologies, best practice, techniques and tools.
• You are able to develop and communicate ideas using wireframes. You have a great understanding of hierarchy and use it to help designers understand the different working parts in the copy you write.

Technical skills

• Relevant degree or equivalent experience
• Portfolio of written work demonstrating excellent understanding of language and its role in branding and/or advertising.
• Familiar with figma, InDesign, Acrobat and other creative software.

Salaries

Our salary brackets are not stated in our job ads. Often our job adverts are open to appeal to candidates at various levels, each level with its own salary brackets. We believe in the concept of ‘know your worth’ and have this discussion with all our initial short-listed candidates.

We regularly benchmark salaries against industry standards [with experts like Major Players, MKS, The DBA, Source and Benchpress] to ensure our compensation packages are competitive and fair. We are committed to transparency and fairness in our hiring process and discuss salary openly with candidates during the interview stage. This approach ensures everyone is evaluated on their merits and potential rather than on predetermined salary brackets. We embrace the concept of ‘know your worth’.