LSA Marketing Coordinator

The London School of Architecture is a small school with a big mission, seeking a collaborative, collegiate, analytical, and creative Marketing Coordinator.

We are looking for an experienced Marketing professional to support the school in it's next stage of growth.

The successful candidate will join us in growing and diversifying our student cohort by crafting messaging and devising campaigns that communicate the relevance and urgency of the principles which underpin our MArch in Designing Architecture and engage the breadth of London’s architectural practices and related disciplines to support and further enrich our programmes.

KEY RELATIONSHIPS

External: LSA Practice Network, Alumni

Internal: Engagement Manager, Programme Manager, Technical Coordinator

Reporting line: Head of School/Chief Executive

MAIN RESPONSIBILITIES

Content

• Social Media

Develop an overarching social media strategy for the school across Instagram, LinkedIn and Twitter and other relevant emerging platforms, delivering content across media.

• Editorial Content

Produce monthly news updates and regularly commission, curate and update digital platforms (including our website) with content, delivering on our editorial strategy.

Events

• Co-design, market, and deliver professionally-oriented events for students and professionals with support from the wider Operations Team.

Press and Media

• Manage press and media enquiries/opportunities.
• Support the Head of School/Chief Executive in identifying opportunities to promote the school.

Student Recruitment Marketing

You will be responsible for a major student recruitment marketing campaign across the academic year (September – June) for our Part 2 MArch in Designing Architecture.

This campaign will be contiguous with day-to-day general activities and will increase student intake from the UK and internationally (subject to obtaining UKVI Sponsor Licence).

You will:

• Use HE market analysis, understand behavioural trends, and analyse digital data to better understand our market
• From a marketing perspective and working with the Programme Manager, map the applicant journey from initial engagement, through to recruitment, placement, enrolment and graduate destination.
• Create a pipeline on our CRM
• Support the school in attracting diverse cohorts, delivering on its ambitious Access and Participation Plan
• Working with the Engagement Manager, mobilise our Practice Network, Alumni and other stakeholders to recruit students
• Commission digital and print marketing collateral
• Working with senior leadership to deliver virtual and in-person recruitment events including two Open Days
• Support learner recruitment on new programmes and initiatives

PERSON SPECIFICATION

Essential:

• Delivering multi-channel marketing campaigns
• Devising and running an events programme
• Experience and developed skills in using Adobe Creative Cloud (especially InDesign and Photoshop)
• Knowledge of CMS (WordPress)
• Copywriting and layout for digital media
• Excellent interpersonal and communication skills
• Enthusiasm for working collaboratively as part of a small and dedicated team

Desirable:

• Knowledge of architecture and the built environment sector
• Knowledge of architectural education
• Extensive network in architecture and the built environment sector
• Experience in commercial marketing campaigns/lead generation
• Experience in both professional and/or learning recruitment environments